logo
episode-header-image
Aug 2024
11m 5s

The Slow Truth About Fast Google PageSpe...

Edward Sturm
About this episode

E410: A lot of SEOs and web developers rely on Google PageSpeed Insights.

But there’s a dark truth behind this tool and others like it.

The truth is that these tools are often wrong.

Not only are they wrong, but they commonly are the cause of wasted resources and complacent underperformance.

This is the reality.

00:00 Introduction: Controversial Opinions 00:39 The Truth About PageSpeed Insights 02:18 Real-World Examples and Experiences 04:14 The Impact of Page Speed on Rankings 04:57 Comparing Page Speed to Social Media Engagement 06:34 Google's True Ranking Factors 09:00 Advice for SEOs and Clients 10:08 Seeking the Truth in SEO

#seo #searchengineoptimization #pagespeed #digitalmarketing

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

Up next
Yesterday
How Direct Mail Became a Secret Weapon in the Digital Age (And How To Do a Campaign)
E828: Direct mail has quietly made a comeback. In a world crowded with emails and digital ads, physical mail is getting attention again - and delivering real results. Wilson Zehr joins the show to break down how to easily do direct mail campaigns. He’s been doing direct mail sinc ... Show More
52m 21s
Oct 9
Ranking Social Media Platforms by How Well They Rank on Google (Parasite SEO Explained)
E827: I rank the top social media platforms by how well they show up on Google - and break down what people call parasite SEO. You’ll learn which platforms perform on Google search and how to use videos and written posts on YouTube, Instagram, TikTok, Threads, Reddit, and more to ... Show More
10m 22s
Oct 8
How to Do AI-Generated SEO Blog Content (the Right Way)
E826: AI-written blog content is everywhere - but how do you actually do it the right way for SEO? I break down the 3 levels of AI-generated SEO blog content, inspired by Search Engine Land’s recent experiment with publishing AI-written guides. You’ll learn: - The difference betw ... Show More
10m 12s
Recommended Episodes
Aug 3
The Future of SEO
In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers explore one of the most pressing questions facing marketers today: what does SEO look like in a world dominated by AI search and generative answers? With Google rolling out AI Overviews and AI ... Show More
30m 39s
Jan 2025
How to Rank in ChatGPT - SEO is Dead, Long Live SEO!
In this episode of The Digital Marketing Podcast, brought to you by TargetInternet.com, Daniel, Ciaran, and Louise revisit the age-old question: “Is SEO dead?” This time, they look ahead to 2025 and beyond. The hosts examine how search engine optimisation has evolved—and why it’s ... Show More
9m 39s
Aug 26
Tools and Tips Special - Navigating AI Search, Ads & SEO in 2025
In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers return with a fresh round of insights and hands-on tools to help digital marketers adapt and experiment in the evolving AI-driven marketing landscape. From Google's AI Max campaigns to the exp ... Show More
27m 20s
Jul 3
#1 SEO Website SEO Tip for Clinics with Multiple Locations [Propel Playback]
Are you ready to take your clinic's SEO to the next level? In this episode, we share our #1 SEO website secret for boosting your online presence and attracting more patients to each of your clinic's multiple locations.How? It's all about optimizing your website's location pages.Y ... Show More
10m 24s
Aug 29
S06.EP14 - Why Brands Shouldn’t Rely on Google (+ How to Actually Get Visibility) with Mordy Oberstein
Google is shifting—and fast. Between AI Overviews, zero-click results, and the rise of LLMs like ChatGPT and Perplexity, traditional search isn’t what it used to be. » Learn more at https://justcreative.com/podcast In this episode, we’re joined by Mordy Oberstein, a leading voice ... Show More
45m 38s
Sep 3
SEO Is Dead: The #1 Skill You Need in 2025
Want Kipp's Loop Marketing Prompt Library (over 100 prompts)? Get it for free: https://clickhubspot.com/elm Episode 74: Is SEO really dead—and if so, what’s the number one marketing skill you need to stay ahead in 2025? Matt Wolfe (https://x.com/mreflow) and Kipp Bodnar (https:// ... Show More
46 m
Mar 2025
The Latest Digital Marketing Tools & Techniques
Updated to fix audio gap on Daniels mic! In this episode Ciaran and Daniel Rowles dive into the most exciting new tools that can transform the way marketers work—from AI-powered social media automation to SEO optimisation and content enhancement tools. They also share a whole ran ... Show More
31m 47s
Jul 2024
SEO Marketing in 2024: Authorship v. Expertise
You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies.-----Conrad still values the bygone era of Google’s authorship attributions, but Gyi’s all ... Show More
30m 49s
Sep 14
The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)
Ethan Smith is the CEO of Graphite—the leading SEO growth agency—and my go-to expert on SEO. After 18 years of mastering traditional SEO, Ethan has been at the forefront of what is called AEO: answer engine optimization, or, more simply, getting your product to show up in ChatGPT ... Show More
1h 11m
Aug 13
How AI Is Rewriting the Rules of Marketing with Nick Lafferty, Growth Marketer at Profound | Ep. 339
Search is changing for the first time since Google launched. And it’s changing fast. Daniel’s out, Tamara’s IN. In this episode, she sits down with Nick Lafferty, Growth Marketer at Profound, to unpack the seismic shift from traditional SEO to AI-powered search engines like ChatG ... Show More
30m 56s