How do you know if a franchise brand is as good as it claims to be? Dive into this episode to uncover the truth from an industry insider!

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Join Erik Van Horn as he sits down with Edith Wiseman, President of FRANdata, to explore the latest trends in franchising. With over 30 years of experience, FRANdata is renowned for its comprehensive franchise market research and analysis. Edith shares valuable insights on two distinct growth models for franchisors and discusses which industries benefit most from hands-on franchisees.

In this episode, you'll discover industry trends and insights to help you make better business decisions. Edith also tackles the burning question: Is fast growth sustainable?

This episode is a goldmine for franchisors, aspiring franchisees, and anyone interested in franchising. Don’t miss Erik and Edith’s expert advice for emerging brands and new franchisees.

Tune in now to unlock the secrets of successful franchising and take your franchise journey to the next level!

“I think these brands with large operators are going back to the owner-operator model because they understand that in order to win in this very competitive environment, you need to have very crisp operations that are very close to the customer.” - Edith Wiseman

In This Episode:

- Background on Edith Wiseman and FRANdata

- Two growth models for franchisors

- Industries benefiting from hands-on franchisees

- Scaling franchisees to independence

- The appeal of larger territories

- Sustainability of fast growth

- Advice for emerging brands

- Expert tips for new franchisees

Resources:

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