Entrepreneurs make a mistake: They often think of decisions as binary, where one answer is definitely right and the other is definitely wrong. Astrophysicist Saul Perlmutter says there's a better way to approach decisions — and it's with "probabilistic thinking," a concept that's familiar to scientists but less so to businesspeople. Today, he explains. Saul ... Show More
Mar 2
The Science of Knowing When to Walk Away
Every entrepreneur has been told to push through, stay the course, and that grit is everything. But advice like that leaves out that some of the smartest, most successful people in business got there by quitting at exactly the right moment. So how do you know when that moment is? ... Show More
25m 7s
Feb 16
How to Engineer the Perfect Product Market Fit
Joey Zwillinger, the founder of Allbirds and Biologica, sat down with Jason to talk about the challenges of finding your ideal customer. Joey's done it both ways. Starting with a product and searching for the right people to buy it, and starting with a problem and building the so ... Show More
30m 31s
Aug 2024
How to Make Better Decisions, According to Science
Entrepreneurs make a mistake: They often think of decisions as binary, where one answer is definitely right and the other is definitely wrong. Astrophysicist Saul Perlmutter says there's a better way to approach decisions — and it's with "probabilistic thinking," a concept that's ... Show More
19m 9s
Aug 2025
How to Bring More Rigor to Your Long-Term Thinking
Amid great economic, political, and technological change, it can feel impossible to predict what might happen next. Nick Foster, a futurist and designer who has worked at Google X, Sony, and elsewhere, says that most of us struggle because we tend to fall into one pattern of thin ... Show More
32m 1s
<p><a href="https://philipgoffphilosophy.com/" rel="noopener noreferrer" target="_blank"><strong>Philip Goff</strong></a><strong> </strong>is a professor of philosophy at Durham University. His main research focus is consciousness, but he is interested in many questions about the ... Show More