This is episode 684.
Read the complete transcription on the Sales Game Changers Podcast website.
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Today's show featured an interview with Brian Shea, the headliner at the August 15 Big Stage program.
BRIAN'S TIP: "If your call plan and your engagement strategy is not built outside-in, meaning what's important to the buyer and how am I going to show up different tomorrow with that buyer to show that I understand them, I understand their business, I understand their industry, I understand their headwinds. If I don't know all the answers, I have highly curious questions to ask them about the challenges that they have in achieving their corporate objectives. In other words, I can probably execute that meeting without any slideware."