Swiss triathlete and Ironman champion Olivier Bernhard was warned not to challenge the goliaths in the sneaker industry. But, inspired by the cloud-like sensation of a prototype running shoe made with strips of garden hose, Olivier set out to make a new sneaker for elite runners. He initially tried to pitch the design to “big guys” like Nike and Puma, but th ... Show More
Dec 2024
Ronnie Fieg - Building Kith - [Invest Like the Best, EP.399]
My guest today is Ronnie Fieg, founder and CEO of Kith. At age 13, Ronnie started working at David Z., an iconic New York shoe store, where he sold Timberland boots to Jay-Z and Wallabies to Wu-Tang Clan. He worked his way up from the stockroom and earned his first collaboration ... Show More
1h 25m
Jul 2024
Paris 2024: The race for the perfect running shoe
The running shoe industry is worth around $50bn across the world, with more and more of us taking part in the sport.With more popularity comes more competition, so what are brands doing to keep consumers interested? We ask the chief marketing officer at Swiss sportswear company, ... Show More
17m 28s
Apr 2024
Mauro Porcini (PepsiCo) | How to Lead with a Kind and Human-Centric Approach Through Design
<p>Joining Jim this week on The CMO Podcast is Mauro Porcini, the SVP and Chief Design Officer of PepsiCo, the $91 billion company by revenue. Pepsi’s founding dates back to 1893 with the invention of Pepsi-Cola in a small town in North Carolina. In 1965, the Pepsi company combin ... Show More
42m 16s
May 2024
Why Marketing Works: Hoka
The running shoe set to compete with Nike isn’t who you think it is.
Move over, Under Armor, because you had your chance and couldn’t cut it.
Aidan dives into the tale of trail running’s greatest brand, and unpacks how two former Saloman employees crafted one of the most comfor ... Show More
10m 49s
Feb 2021
Podcast And Chill: Fini Shoes Founder Dami Adepoju
On this episode, Lamb is joined by Dami Adepoju, the founder and creator of Fini Shoes, Fini Shoes is a New York based footwear brand founded by Dami Adepoju, a Nigerian immigrant. He started Fini with a vision to innovate the footwear industry. The brand debuted in 2018 with a f ... Show More
1h 24m
Mar 2024
'The $150,000 Coach' Shannon Graham & Four Loko Founder, Chris Hunter 💸 E61
Shannon Graham, founder of Astranaut, has dedicated himself to empowering individuals to lead fulfilling lives for over 20 years. He has started projects to help with video game addiction and to empower Hispanic immigrants financially. Shannon's teamed up with leaders all over th ... Show More
1h 10m
May 2024
David Allemann (On) - Exploration in Sports Technology
<p>David Allemann co-leads the Swiss sports company On, one of the fastest-growing global sports brands. He puts a special focus on product, design, marketing, and the direct-to-consumer business of On. Previously, Allemann worked at the intersection of business and creativity at ... Show More
48m 21s