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Apr 2024
42m 16s

Mauro Porcini (PepsiCo) | How to Lead wi...

vYve & Jim Stengel
About this episode
Joining Jim this week on The CMO Podcast is Mauro Porcini, the SVP and Chief Design Officer of PepsiCo, the $91 billion company by revenue. Pepsi’s founding dates back to 1893 with the invention of Pepsi-Cola in a small town in North Carolina. In 1965, the Pepsi company combined with Frito-lay to become PepsiCo, and has become one of the most admired food an ... Show More
Up next
May 6
Sherina Smith (American Family Insurance) | Designed to Last
What does it take to transform a legacy brand and yourself as a leader at the same time?To celebrate the launch of the streaming series on Hulu, Designed to Last, Jim welcomes Sherina Smith, Enterprise Chief Marketing Officer at American Family Insurance. Founded nearly a century ... Show More
53m 33s
Apr 29
Christian Muche (POSSIBLE) | Building Marketing’s New Must-Attend Event
This week, about 5.5 thousand marketers from 44 countries and 800 brands are convening in Miami for one of the fastest rising gatherings in our industry, and Jim’s guest is the entrepreneur behind it all.Jim welcomes Christian Muche, Global President and Co-Founder of POSSIBLE. C ... Show More
42m 8s
Apr 22
Allison Varone (Campari America) | From Spritz to Strategy: Building Culture-First Brands
What does it take to turn a simple drink into a global cultural phenomenon?This week Jim welcomes Allison Varone, the Head of Marketing at Campari America, to unpack the strategy behind one of the most impressive modern brand growth stories. From the rise of Aperol Spritz to the ... Show More
44m 45s
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