In this Expert Insights Podcast, John Golden talks with Brandie Weaver, a brand partnerships and live events expert. Brandie explains brand activation and the importance of engaging experiences to capture data and connect with audiences. She shares strategies for brands to maximize event value, such as setting clear goals, choosing the right events, and standing out creatively. Brandie also emphasizes post-event follow-up and nurturing connections, offering examples of innovative event experiences and unique engagement opportunities.