Today it's voices of the research industry on why they feel pre-testing is useful. Some strong, supportive points are made and some glaring gaps are identified. I hope the conversation is helpful for those considering what's right for their campaigns. My advice? Ask granular questions and experience the process first-hand. Thanks to Jon and Pedr for particip ... Show More
Nov 2
On the Spot: Tass Tsitopoulos of W+K and Chris Plating of EP+Co
This month's strategists pitch campaigns from Stella Artois and Glenmorangie Whiskey. They are W+K, Global Executive Strategy Director, Tass Tsitopoulos and EP+Co Chief Strategy Officer Chris Plating. Thanks to the Effies, Tracksuit and System1 for supporting this series.
48m 59s
Oct 2023
#211 - Maintain momentum in your sales conversations (Brian LaManna, Senior Mid-Market Account Executive @ Gong)
FOUR ACTIONABLE TAKEAWAYS Use a "what I heard" slide to show you listened and as a reason to ask further questions. Ask your prospect to rate how they feel about your solution on a scale of 1-10. If you're a 10, are they ready to buy OR can you make the case to move forward? Ever ... Show More
37m 47s
Mar 2024
#273 - Blueprint to Establish Business-Level Impact in a POC (Amelia Burke, Databricks)
FOUR ACTIONABLE TAKEAWAYS When you’re doing a POC, you should be surveying the users and participants in that POC about their experience. If you’re working in a fairly technical sale, don’t shy away from answering technical questions with your depth of understanding, but let the ... Show More
28m 25s