Aug 27
#603 - How to Partner with Exec Assistants to Tilt Enterprise Deals in Your Favor | Laura McDonald
Laura McDonald breaks down how to multithread enterprise deals, reach the C-suite, and build buying committee consensus without getting trapped with one champion. Learn how to leverage executive assistants, map the real power base, and neutralize blockers before they kill your de ... Show More
41m 33s
Aug 25
#602 - My Exact Prospecting Process That Got Me To President's Club 3X (Live Screenshare)
Three-time President’s Club winner Charlotte Johnson breaks down the exact prospecting process she uses to work her territory, prioritize the right accounts, and consistently build pipeline. She shares how she segments accounts, researches Tier 1 prospects, leverages signals and ... Show More
38m 57s
Sep 2025
BCG Presents: The So What from BCG
Who Wants to Be a CEO? The role of the CEO is both powerful and punishing. Christine Barton, BCG’s CEO Advisory lead in North America, explores how to make the job more fulfilling. It starts with clarity of purpose, building the right leadership team, and minimizing activities th ... Show More
24m 57s
FOUR ACTIONABLE TAKEAWAYS
When you’re doing a POC, you should be surveying the users and participants in that POC about their experience.
If you’re working in a fairly technical sale, don’t shy away from answering technical questions with your depth of understanding, but let the customer know that is your depth of understanding.
Use a pre-POC quest ... Show More
<h3>Strategic Targeting</h3> <ol> <li>🎯 Target <strong>high-level executives</strong> like directors, VPs, and CEOs as they are typically <strong>more open to new ideas</strong> and <strong>willing to listen</strong>, despite being harder to reach.<br /> <br /></li> <li>🧠 Creat ... Show More
