logo
episode-header-image
Jun 2024
1h 32m

#354 Sam Walton: The Inside Story of Ame...

David Senra
About this episode

What I learned from reading Sam Walton: The Inside Story of America's Richest Man by Vance Trimble. 

----

Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. 

Get access to Founders Notes here

----

Build relationships with other founders, investors, and executives at a Founders Event

----

(2:30) Sam Walton built his business on a very simple idea: Buy cheap. Sell low. Every day. With a smile.

(2:30) People confuse a simple idea with an ordinary person. Sam Walton was no ordinary person.

(4:30) Traits Sam Walton had his entire life: A sense of duty. Extreme discipline. Unbelievable levels of endurance.

(5:30) His dad taught him the secret to life was work, work, work.

(5:30) Sam felt the world was something he could conquer.

(6:30) The Great Depression was a big leveler of people. Sam chose to rise above it. He was determined to be a success.

(11:30) You can make a lot of different mistakes and still recover if you run an efficient operation. Or you can be brilliant and still go out of business if you’re too inefficient. — Sam Walton: Made In America by Sam Walton. (Founders #234)

(15:30) He was crazy about satisfying customers.

(17:30) The lawyer saw Sam clenching and unclenching his fists, staring at his hands. Sam straightened up. “No,” he said. “I’m not whipped. I found Newport, and I found the store. I can find another good town and another store. Just wait and see!”

(21:30) Sometimes hardship can enlighten and inspire. This was the case for Sam Walton as he put in hours and hours of driving Ozark mountain roads in the winter of 1950. But that same boredom and frustration triggered ideas that eventually brought him billions of dollars. (This is when he learns to fly small planes. Walmart never happens otherwise)

(33:30) At the start we were so amateurish and so far behind K Mart just ignored us. They let us stay out here, while we developed and learned our business. They gave us a 10 year period to grow.

(37:30) And so how dedicated was Sam to keeping costs low? Walmart is called that in part because fewer letters means cheaper signs on the outside of a store.

(42:30) Sam Walton is tough, loves a good fight, and protects his territory.

(43:30) His tactics later prompted them to describe Sam as a modern-day combination of Vince Lombardi (insisting on solid execution of the basics) and General George S. Patton. (A good plan, violently executed now, is better than a perfect plan next week.)

(43:30) Hardly a day has passed without Sam reminding an employee: "Remember Wal-Mart's Golden Rule: Number one, the customer Is always right; number two, if the customer isn't right, refer to rule number one.”

(46:30) The early days of Wal-Mart were like the early days of Disneyland: "You asked the question, What was your process like?' I kind of laugh because process is an organized way of doing things. I have to remind you, during the 'Walt Period' of designing Disneyland, we didn't have processes. We just did the work. Processes came later. All of these things had never been done before. Walt had gathered up all these people who had never designed a theme park, a Disneyland.

So we're in the same boat at one time, and we figure out what to do and how to do it on the fly as we go along with it and not even discuss plans, timing, or anything.

We just worked and Walt just walked around and had suggestions. — Disney's Land: Walt Disney and the Invention of the Amusement Park That Changed the World by Richard Snow. (Founders #347)

(1:04:30) Sam Walton said he took more ideas from Sol Price than any other person. —Sol Price: Retail Revolutionary by Robert Price. (Founders #304)

(1:07:30) Nothing in the world is cheaper than a good idea without any action behind it.

(1:07:30)  Sam Walton: Made In America  (Founders #234)

----

I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

 

Up next
Jul 3
#393 The Marketing Genius of the Michelin Brothers
Your family asks you to take over a failing factory in a remote part of France. This “family business” comes with a stack of unpaid bills, a small team of workers who haven’t been paid in months, and a banker refusing to extend any more credit. You cut every unprofitable product ... Show More
55m 7s
Jun 23
#392 Michele Ferrero and His $40 Billion Privately Owned Chocolate Empire
You take over the family pastry shop and transform it into one of the most valuable privately held businesses in the world. Your father dies young. Your uncle does too. Everyone is relying on you and this keeps you up at night. You insist on differentiation and refuse to make me ... Show More
55m 10s
Jun 13
#391 Jimmy Iovine
You grow up in a rough neighborhood in Brooklyn. You drop out of college. Your dad is your best friend but you don’t want to work the docks like him. You’re determined to “do something special.” You get a job sweeping the floor at recording studio. You get fired—twice. You’ll do ... Show More
57m 20s
Recommended Episodes
Jul 2022
Walmart
We kick off Season 11 with the incredible story of the retail “granddaddy of them all” Walmart, and its founder Sam Walton. Once you study Walmart, you realize just how deep its heritage runs through Amazon and so many iconic modern companies we cover on Acquired. This episode wa ... Show More
2h 59m
Apr 8
#222 Outliers: Cornelius Vanderbilt — The First Tycoon
Cornelius Vanderbilt was a force in 19th century America, playing a pivotal role in transitioning the U.S. economy from rural mercantilism to industrial corporate capitalism. Vanderbilt didn't just compete—he dominated; and didn’t just dominate one industry—he conquered three: fe ... Show More
1h 24m
Oct 2024
TIP670: Sam Zell’s Secrets to Spotting Bargains & Managing Risk
On today’s episode, Clay reviews the wonderful book — Am I Being Too Subtle by Sam Zell. Sam Zell has an impressive background, having started his career in real estate in the late 1960s. He was the founder and chairman of Equity Group Investments, a leading private investment fi ... Show More
1h 17m
Feb 2025
#214 Outliers: Timothy Eaton — The Original ‘Everything Store’
I’ve learned as much from reading biographies as from interviewing amazing people. That’s why we’re starting 'Lessons from Outliers.' Every other week, we'll study an outlier who did remarkable work. From industrialists who reimagined commerce to the irreverent personalities who ... Show More
42m 7s
Mar 2025
How Tommy Mello Became a Billionaire Painting Garage Doors (And How He Shares the Wealth)
What does it take to turn a blue-collar business into a billion-dollar empire?For Tommy Mello, the answer is simple: relentless competition, strategic investing, and an unwavering commitment to winning. From painting garage doors to building A1 Garage Doors into a massive industr ... Show More
30m 47s
Oct 2023
Boosting Focus, Business Principles & Podcast Secrets: John Lee Dumas
Follow One Course Until Success - F.O.C.U.S If you've ever wondered how to unleash your inner potential, build lasting habits, and thrive in today's dynamic world, you won't want to miss this insightful discussion. In this episode, we're joined by John Lee Dumas, is the host of E ... Show More
20m 42s
Aug 2024
987: How to Ace Your Next Job Interview with Sam Owens
Sam Owens breaks down his detailed process for confidently nailing job interviews–in 10 hours flat.  — YOU’LL LEARN — 1) The biggest mistake people make in job interviews 2) How to craft your “power” answers for every question 3) The top do’s and don’ts of salary negotiation  Sub ... Show More
39m 34s
Mar 2024
559: How To Build A Billion Dollar Business & Do Good In The World | Radek Sali
What does it take to transform a $15 million company into a staggering $2.1 billion success story? … Is it possible to grow a business that big and still have a positive impact on your employees, your community, and the world at large?… And can you do all that without burning out ... Show More
1 h
Oct 2024
#204 John Bragg: The Blueberry Billionaire
From a tiny village, John Bragg quietly built an empire that controls half the world's wild blueberries and North America's largest private telecom network. In this rare interview, the famously private billionaire reveals how he defied conventional wisdom by transforming a small ... Show More
1h 32m
Feb 2025
#213 Mickey Drexler: The Art of Selling with Retail's Merchant Prince
This episode will transform how you think about style, aspiration, and the art of knowing what people want before they know it themselves. From working in department stores to advising Steve Jobs on Apple’s retail strategy when it didn’t have retail at all, Drexler’s career trace ... Show More
56m 55s