Michael shares his transition from the corporate world to the whiskey industry, emphasizing whiskey’s role in building relationships. The discussion covers a range of fascinating topics: the nuances of whiskey blends, the unique properties of Amburana-finished rye whiskey, the innovative use of blockchain and NFTs for managing memberships and allocations, and discover how AI is streamlining Prime Barrel’s operations. The episode also highlights heartwarming community stories and practical applications of AI in marketing and business.

Key Takeaways

[00:26] Introducing Michael from Prime Barrell
[04:18] Rare Character 6 Year Straight Rye Whiskey
[07:35] Loving or Hating Wax Seals on Whiskey
[11:26] Learning how to taste our whiskey
[18:39] Amburana explained
[29:18] What is a cigar batch?
[34:46] Is ice evil for tasting real whiskey?
[37:11] How should you smell whiskey?
[47:31] How are NFTs going in the whiskey business?
[01:02:55] How are you integrating AI into your work?
[01:05:57] Is there a worst whiskey you've ever had?
[01:11:45] Where can people learn more about whiskey and Michael?

Links

Connect with our hosts

Subscribe and stay in touch

Whiskey Web and Whatnot Merch

Enjoying the podcast and want us to make more? Help support us by picking up some of our fresh merch at https://whiskey.fund/⁠.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Understanding Whiskey with Prime Barrel'...