Well, smoking is cool again. Run go watch any of the biggest films and tv from the past year. What do you notice? They all feature cigarettes and vapes. And today, many Gen Z who try e-cigarettes remain e-cigarette users (CDC).

So we talk with a new company called Blip about how they plan to un-hook an entire generation.

The Growth Show is a special series brought to you by The Hustle Daily Show about how to grow a business, an idea, or a movement. Hosted by Matthew Brown.

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Smoking is Cool. Now, So is Quitting.