Is it just Ben or are fluxes of influencers getting into the art of cigarette smoking? Using @bestdressed as a case study, Ben breaks down the resurgence of the glamourization of smoking in online spaces and highlights the dangers of smoking while having a captive and impressionable young audience. Ben theorizes why smoking has made its way back into the lex ... Show More
Jun 2024
Smoking is Cool. Now, So is Quitting.
Well, smoking is cool again. Run go watch any of the biggest films and tv from the past year. What do you notice? They all feature cigarettes and vapes. And today, many Gen Z who try e-cigarettes remain e-cigarette users (CDC).
So we talk with a new company called Blip about how ... Show More
15m 45s
Jan 2025
Influencers Fueled Zyn’s Rise. Could the Attention Backfire?
Zyn nicotine pouches hit the market as a run-of-the-mill tobacco-replacement product, but over the past few years, they’ve gone viral thanks to so-called “Zynfluencers”: content creators who post about Zyn. They’re not paid by Zyn’s parent company Philip Morris, and while the onl ... Show More
16m 54s
Oct 2025
Listener Mail: Big Tobacco, Kaikōura Lights Theories, Post-Snuff Messages and More
The Chef calls in with a fascinating theory on the Kaikōura lights. Nemesis shares an inside look at Big Tobacco, answering Ben's earlier question about smoking inside (and much more). In the wake of the infamous Snuff episode, multiple Conspiracy Realists reach out with jokes, p ... Show More
55m 39s
Oct 2020
Don't Go Influencing My Heart
The guys look at some recent local social media stats (that seem a bit off), while jumping into the massive power afforded to Social Media Influencers.
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Twitter: https://twitter.com/PassTheKabsa
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1h 4m
Aug 2025
326. The psychology of nicotine
Nicotine is everywhere - but not in the way we once knew it. It’s not just in cigarettes anymore. It’s in sleek vapes, tiny pouches, lozenges, gum, even diffusers marketed as 'wellness'. And somewhere along the way, it stopped feeling like a vice and started looking... aesthetic. ... Show More
46m 9s