Patrick explores a cost-effective and highly effective advertising strategy for artists, photographers, and creatives. He discusses the limitations of social media ads for art promotion and introduces the concept of using postcards for direct mail marketing. Drawing inspiration from a local kid's creative marketing approach, Patrick outlines how artists can leverage postcards to gain local visibility and generate interest in their work. He provides practical tips on what to include on the postcards, ways to make them visually appealing, and how to distribute them effectively. Patrick emphasizes the potential return on investment and encourages creatives to adopt this underutilized marketing technique to boost their business in 2024.
Chapters
(00:00) Introduction to Creative Advertising for Artists
(00:48) The Power of Local Marketing
(01:34) Real-World Marketing Inspiration
(02:57) The Cyclical Nature of Advertising Trends
(04:36) Challenges with Social Media Ads
(05:26) Reviving Direct Mail Marketing
(07:24) Practical Steps for Postcard Marketing
(14:13) Designing an Effective Postcard
(23:26) Final Thoughts and Encouragement
Links
Vista Print Link Google Voice Image of my Neighbors Postcard
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