Zack talks with legal tech expert Britt Lorish about the process of selecting and managing technology in large and small law firms. Listen in as they talk about typical pain points, common setups, and how process documentation is the first step you know you need to take but don’t want to.
Additionally, Zack talks about the hidden side of marketing with Spot ... Show More
Mar 2
Networking and Referrals, the Forgotten Marketing Channel | Un-Billable Hour
A part of the legal marketing landscape we don’t talk about enough is referral marketing. Sure, we focus on digital marketing, search engines, and paid advertising. But maybe one of the best – and cheapest – forms of marketing could be referral marketing, working with other layer ... Show More
36m 13s
Oct 2024
Interview: Shannon and Priyanka of Volv
<p><i>"Find your community. If you're building in clean tech or, you know, agritech, it doesn't matter. Like news or whatever, find where your people are. Find that community. Talk to them. Peers are so important, it doesn't matter. Even if they're competitors to you. You know, p ... Show More
1h 3m
Feb 2025
#226: Allan Thygesen, CEO of Docusign – Everyone’s a salesperson
Today’s guest is Allan Thygesen, the CEO of Docusign. Before that, he led Google’s $100 billion advertising business in North and South America.
In this conversation, you’ll get a front row seat to how he approaches technology and innovation—including his advice for integrating ... Show More
55m 3s
Nov 2024
Hidden Project Management Code Part #2: A must-read for project and program managers & PMP
<p>PM Success Rests on Leadership (Not Gantts)Project management is often seen as a technical discipline, driven by Gantt charts, tools, and methodologies. But the truth is, success in project management is 80% leadership and only 20% technicality. In this episode, we peel back t ... Show More
23m 54s
Feb 2025
Ep 206 The Road to 2025: Smart Marketer's Lessons, Growth & What's Next
<p data-pm-slice="1 1 []"><strong>Molly Pittman is back with an inside look at Smart Marketer's journey and the strategies shaping 2025!</strong></p> <p>After a challenging yet transformative year, Molly shares what's been happening behind the scenes, why Smart Marketer took a br ... Show More
32m 22s