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Jun 2024
23m 30s

Benchmarkit 2024 SaaS Performance Metric...

Ray Rike & Dave Kellogg
About this episode

Benchmarkit recently published their 2024 SaaS Performance Metrics Benchmark Report based upon 936 B2B SaaS companies participation. Dave "CAC" Kellogg and Ray "Growth" Rike discuss the recent trends and insights.

SaaS Metrics and the corresponding benchmarks discussed include:

  • 2023 Growth Rates
  • 2024 Planned Growth Rates
  • CAC Ratio (Blended, New and Expansion)
  • CAC Payback Period
  • Net Revenue Retention
  • Sales and Marketing expenses as a % of Revenue
  • ARR per Employee


The full report and interactive benchmarking tool can be reached at: benchmarkit.ai/2024benchmarks

If you work in the B2B SaaS or Cloud industry this episode is a must listen!


NOTE: Benchmarkit was founded by SaaSTalk co-host, Ray "Growth" Rike"

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