SPI 793: A Personal Brand Masterclass wi...

#913 We're more connected than ever, yet something like getting coffee with a friend feels nostalgic. Playing videogames in the same room with another person feels nostalgic. This is a weird thing to say in an age where we have instant access to everything and everyone. So how do ... Show More

#912 Perfection is out. Authenticity is in. As the world is flooded with polished content and AI noise, this is becoming increasingly true every day. That's why the more you edit yourself, the more you'll blend in. It's also why, if you show your real self, you'll stand out and a ... Show More

#911 Instagram stands out as maybe the top platform for converting attention into sales. That said, alternating Reels, Stories, carousel posts, DMs, and everything else is confusing. What does a good content strategy on this app even look like? In this episode, I'm joined by Inst ... Show More

<p>“Personal branding is simply the digitization of your reputation,” says Rory Vaden, best-selling author and co-founder of the Brand Builders Group. He joins us to talk about the intersection of character, reach, trust, and influence. If you’ve been struggling with your persona ... Show More

<p>“Personal branding is the digitization of reputation.”</p><p>Today's guest is Rory Vaden. He’s a bestselling author and Co-Founder of Brand Builders Group, which is one of the leading Personal Brand Strategy firms that focuses on helping people become the type of person that e ... Show More

<p>Today's guest is Rory Vaden. He’s a bestselling author and Co-Founder of Brand Builders Group, which is one of the leading Personal Brand Strategy firms that focuses on helping people become the type of person that everyone wants to business with. This is our final episode in ... Show More

<p>Some aspects of your brand will be defined by what customers tell you; others, by what you tell them. In their stories of how they scaled Warby Parker from scrappy e-commerce site to comprehensive eyewear and eye care juggernaut, co-founder and co-CEOs Neil Blumenthal and Dave ... Show More

Ask yourself this question…WHAT DO PEOPLE THINK OF WHEN THEY THINK OF YOU?Like it or not, that answer is your PERSONAL BRAND.The rules have changed, and it's no longer an option not to have a personal brand.More than ever, your BUSINESS BRAND and your PERSONAL BRAND are becoming ... Show More

<p>Looking for something that can give you a unique edge? Wondering if creating the right content can raise you above the competition? To discover why content can be your unique business differentiator and how to do it right the first time, I interview Robert Rose.</p><p><br></p> ... Show More

<p>Have you ever wondered how to build a personal brand without having to become someone you're not? It's something a lot of us struggle with in an era where everyone's trying to be noticed online. The truth is, there are people out there right now who are desperately seeking the ... Show More

My guest today is Rory Sutherland. Rory is the Vice Chairman of Ogilvy & Mather Group, which is one of the largest and most renowned advertising agencies in the world. He’s also the author of one of my favorite recent books called Alchemy: The surprising power of ideas that don’t ... Show More

Stu McClaren shares how AI is changing the face of digital marketing (& what you can do to keep up) Whether you’re apprehensive about AI or you’re all about it, one thing is for sure – it’s taking the digital marketing world by storm. I won’t lie – there have been a lot of change ... Show More