logo
episode-header-image
Jun 2024
27m 52s

Plop, Plop, Fizz, Fizz: How Companies Do...

APOSTROPHE PODCAST NETWORK
About this episode

Every company dreams of doubling its profit.

 

It’s almost impossible to do.

 

Yet, some companies do it by tweaking one tiny thing.

 

We’ll talk about an industry that put three words on their packaging that doubled their profit.

 

A company that created a catchy jingle that doubled their revenue overnight.

 

And a business that changed one single word in a headline and their profit went up 100%.




Hosted on Acast. See acast.com/privacy for more information.

Up next
Aug 2
History of the Goalie Mask
We thought you might enjoy an episode from our sister podcast, “We Regret To Inform You: The Rejection Podcast” - this week it’s the history of the goalie mask. Coaches didn’t want them, managers rejected them, the NHL didn’t want them - but one goalie did. The rest is history. H ... Show More
33m 43s
Jul 26
Long Overdue: The Creative Boom of Library Marketing
From our Season 11 Archives, one of our favourites.This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library w ... Show More
27m 18s
Jul 19
Fish Where The Fish Are: Surprising Help Wanted Ads
From our Season 12 Archives, one of our favourites.This week, we take a look at the most creative “help wanted” ads in the world. We’ll talk about how IKEA recruited new workers without needing to buy an ad. How VW found new mechanics by posting ads in the most unusual place. And ... Show More
26m 44s
Recommended Episodes
Jul 14
20VC: Vlad Tenev on Robinhood’s $85BN Resurgence | Tokenizing SpaceX & OpenAI | Building Nine Revenue Lines Over $100M | Why Crypto Will Be Robinhood's Biggest Revenue Line | Why Stablecoins Will Replace Banking Rails
Vlad Tenev is the Founder and CEO of Robinhood, the greatest story on Wall St of the last decade. In the previous 18 months, Robinhood has increased its net revenue by 58% to nearly $3B; a $500M loss in 2023 turned into a $1.1B profit in 2024. Robinhood’s stock is up roughly 4x, ... Show More
57m 52s
Feb 2025
20VC: The Insane Story of Glovo: Selling 30% of the Company for €100K | The McDonalds Deal That Saved Them | Running out of Money Three Times | Burning $1M Per Day | Being Acquired for $2.2BN with Osc
Oscar Pierre is the Founder and CEO @ Glovo, the food delivery site that will get you anything you want to your doorstep. This story is insane, the company was started by Oscar 11 years ago, in their pre-seed round they sold ⅓ of the company for €100K. The company was later saved ... Show More
1h 7m
Mar 2024
The £500 million marketing mistake
In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused his company to go bankrupt, which ultimately led to his dismissal and a complete company rebrand. In today’s episode of Nudge, I share his story, explaining the psychology b ... Show More
19m 19s
Jul 2024
A Business without a company? - Timothy Armoo
What happens after that coveted exit? What does life look like for a founder who's achieved what so many others are striving for? Today, we're diving deep into that very question with Timothy Armoo, a serial entrepreneur who sold his influencer marketing company, Fanbytes, in a m ... Show More
1h 1m
Aug 2024
20VC: Five Lessons Scaling Toast to $14BN Market Cap | The Biggest Mistakes Founders Make in Fundraising, Hiring and Selling with Aman Narang, CEO @ Toast
Aman Narang is the Co-Founder and CEO of Toast, one of the best-in-class vertical SaaS companies of our time with a market cap today of $13.5BN. Five astonishing stats that show the quality of the Toast business today: $1.2bn in ARR with 48.4% from payments. Toast Capital has rea ... Show More
1h 3m
Jan 2025
20VC: Carvana: The Most Wild Story in Public Markets: From $60BN to $400M and Back to $40BN | The Biggest Opportunities, Mistakes and Challenges Ahead for One of the Public Market's Only 100x Investme
Carvana is one of the most wild stories in the public markets. The company IPO’d with a market cap of $2BN before skyrocketing to $60BN, only for the company to lose 99% of it’s value hitting a bottom of $400M market cap. Today the company is stronger than ever and with a market ... Show More
1h 2m
Jan 2025
MBA2571 Why I Quit My E-Commerce Business
Running a business can sometimes feel like a dream come true—until it becomes a waking nightmare. Ever look at successful e-commerce businesses and wonder what’s really happening behind the scenes? Think high sales always mean high profits? In this raw and honest episode, Omar pu ... Show More
12m 8s
Oct 2018
WeWork Reminds Me of Lehman Brothers
WeWork has grown from a single location in NYC 8 years ago to now being the largest single occupant of office space in New York with over 5.3 million square feet of office space. They have a massive enterprise valuation at $20B and they have yet to turn a profit. Even though they ... Show More
5m 24s
Dec 2022
Dream Fulfilled: Buying a $2m, 50-Year-Old Business
When Fraser Voll first learned about buying businesses, he couldn't stop reading about it. That passion paid dividends. Topics in Fraser's interview:What working for a boutique M&A advisory taught him about buying businessesAnatomy of a self-funded search deal WITHOUT an SBA loan ... Show More
1h 27m
Oct 2024
Reeves's Big State Gamble, Results Bonanza & Coffee In Minutes
What would YOU like to hear about on Bloomberg? Help make shows like ours even better by taking our Bloomberg audience survey. Your morning briefing, the business news you need in just 15 minutes. On today's podcast: (1) Chancellor of the Exchequer Rachel Reeves delivered a massi ... Show More
17m 8s