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Jun 2024
27m 20s

Sell Playbook (Part 2): How to Structure...

Armand Farrokh & Nick Cegelski
About this episode

FOUR ACTIONABLE SALES TAKEAWAYS

  • Do 90 seconds of rapport building, launch off with a business related question that highlights you've done some research
  • Set a PPO agenda, coving the purpose, plan, and outcomes of the call
  • Ask the prospect why they took the call, if they don't give you a good answer offer them a high-level overview to anchor their expectations
  • At the end of the call run the 5-minute drill which includes 3-questions, do you want to buy? When do you want to buy? How do you buy?


RESOURCES DISCUSSED

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