Protecting Your Online Reputation

AI dashboards can look perfect while missing critical context. Kelly Hopping, CMO at 6sense and four-time marketing executive, explains how confidently wrong AI outputs mislead go-to-market teams. She points to closing the context gap in AI models, validating AI-driven insights a ... Show More

AI gives confident answers built on missing context. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where that context gap hits go-to-market teams and how her CPG training shapes the fix. She explains treating brand marketing as full P&L ownership, not logo m ... Show More

AI tools sound confident even when they're wrong. Kelly Hopping, Chief Marketing Officer at 6sense, explains where that missing context breaks go-to-market execution. She unpacks how account scoring models miss buying signals, why intent data needs human judgment layered on top, ... Show More

<p>No matter what you do, your business will have a story. The question is: who’s writing it?</p><p>Getting a handle on your business’s online narrative is key to protecting your brand. Whether your business is brick-and-mortar or strictly digital, you have an online reputation t ... Show More

A new breed of tech firms is aiming to revolutionise consumer rights online – making us invisible to advertisers unless they pay us for our data.Presenter Ed Butler visits London-based start up Gener8 and speaks to founder Sam Jones. Sam explains how digital marketing works – and ... Show More

Ralph and Lauren dive deep into the world of online reputation management with experts DJ Sprague and Scott Brandley from Shopper Approved. They discuss the critical role that customer reviews play in building trust and driving conversions in the eCommerce space. The conversation ... Show More

<p>Today&#39;s episode of the GaryVee Audio Experience is a roundtable conversation where Gary dives deep into the world of digital marketing. Gary shares his unique approach to social media and how to capture consumer attention in today&#39;s ever-evolving digital landscape. Lea ... Show More

<p>Have you ever felt lost in the vast expanse of the internet and struggled just to keep your head above water? </p><p><em>I’m here to tell you that you’re not alone. </em></p><p>There have recently been a lot of changes on social media platforms, like Facebook, YouTube, and Ins ... Show More

<p>Join us in today&#39;s episode as Gary has a conversation with journalist Jasper Mulder with Adformatie. Diving into the ever-changing world of advertising, they chat about everything from the game-changing role of social media platforms to important stuff like brand accountab ... Show More

On this Echo Chamber episode James, Dan, and Benji discuss the rising tide of conversation on LinkedIn around building Media Brands, specifically a recent post from Camille Trent, Director of Content & Community at PeerSignal. Discussed in this episode: Measuring the success of a ... Show More

Your customers are online, so your business should be too. Finance journalist and business owner David ‘Kochie’ Koch guides you through the unique marketing functions of each digital marketing channel and converting website visitors and social media followers into loyal customers ... Show More