James Mawhinney, Visionary, Investor, and Business Builder at Media.com, discusses protecting your online reputation.
Jul 25
Will CTV merge fully with digital advertising?
Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, breaks down why CTV is merging with digital advertising. She explains how video fits inside a unified digital strategy, why omnichannel buys across TV, display, a ... Show More
3m 21s
Jul 24
How to move marketing budget into CTV
Connected TV is becoming a performance channel, not just a brand play. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, explains how video fits inside a unified digital strategy. She breaks down why marketers should stop separating CTV from digital advertising, how omn ... Show More
3m 24s
Jul 23
Will AI create more video ads or better video ads?
Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, brings 20 years of media experience across programmatic, CTV, digital, and linear. She explains why video will fold into digital strategy rather than stay siloed, ... Show More
3m 15s
Aug 2022
6 Tips for Increasing Your Discoverability to Get More Instagram Followers
<p>Have you ever felt lost in the vast expanse of the internet and struggled just to keep your head above water? </p><p><em>I’m here to tell you that you’re not alone. </em></p><p>There have recently been a lot of changes on social media platforms, like Facebook, YouTube, and Ins ... Show More
31m 38s
Jan 2023
I’m No Longer a SaaS Marketer | Echo Chamber
On this Echo Chamber episode James, Dan, and Benji discuss the rising tide of conversation on LinkedIn around building Media Brands, specifically a recent post from Camille Trent, Director of Content & Community at PeerSignal.
Discussed in this episode:
Measuring the success of a ... Show More
15m 33s
<p>Are you struggling to make social media work for you? Wondering how your marketing needs to change? To explore how marketers can embrace changing times, I interview Mark Schaefer.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href="https://businessesg ... Show More