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May 2024
56m 24s

Leading by example with Simon Gould of S...

Fiona Killackey, My Daily Business
About this episode

In this episode, Fiona chats with Simon, founder of Sydney Digital Marketing, about his journey from coin-operated internet kiosks to establishing a leading digital marketing agency. Simon also shares valuable insights on maintaining lead quality. Tune in!

You'll Learn How To:

  • Simon's early career
  • The creation of the world's first coin-operated internet
  • Expansion of the internet kiosk
  • Evolution of digital marketing
  • The role of AI and emerging technologies in digital marketing.
  • The competitive landscape of digital marketing agencies.
  • Key metrics for measuring digital marketing success
  • Importance of continual learning and adapting to changing technologies.
  • Importance of staff stability and low turnover rates in agencies
  • Evaluating agency performance
  • The importance of quality leads versus quantity
  • The impact of consistent content creation
  • The role of digital marketing
  • Challenges and strategies in conveying the value of digital marketing to clients
  • The importance of choosing marketing platforms

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