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May 2024
24m 32s

The Ultimate Infinite-Minded CEO with Tr...

SIMON SINEK
About this episode
The jump from $250 million to $2 billion in revenue doesn't happen overnight. Over 25 years, John Burke transformed Trek Bikes into a global powerhouse — one mom-and-pop bike store at a time. The key to John's success is simple but powerful. Create value for others first, and you too shall be rewarded.  John and I discuss why the best way to win isn't to foc ... Show More
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