Warning. This episode contains explicit language.
In 2018, KFC told the world they FCK’d up. Today on Nudge, Professor Moore shares the science behind swearing and reveals if swearing in ads helps or hinders a brand.
Access the bonus episode here: https://nudge.ck.page/e1bed9bc16
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Jul 27
How these two marketers manipulate your music taste
In a fairly inconspicuous SXSW podcast, two marketers shook the music industry. Jesse Coren and Andrew Spelman, two co-founders at Chaotic Good, explained how they make bands go viral. Their methods shocked people. Today on Nudge, I reveal how these two marketers use psychologica ... Show More
30m 41s
Jul 20
Can balsamic vinegar make beer better?
In 2007, two Harvard researchers added a splash of balsamic vinegar to beer. When drinkers knew the beer contained vinegar, they hated it. But when the researchers told them “this is our MIT brew," the majority loved it. The study reveals the secrets behind marketing. On today’s ... Show More
28m 35s
<p><em><strong>Reminder: **This episode is explicit—contains swear words**</strong></em></p>
<p>Learn swear words at: badasskorean.com/swearing-in-korean/</p>
<p>Make suggestions for future topics at: tinyurl.com/learnKPodcast</p>
<p>If you'd like to help this podcast keep going, ... Show More
