logo
episode-header-image
May 2024
1h 10m

115. Middle age and 'slowing this whole ...

Creative Boom
About this episode

We never really know how we’ll feel when we turn 30 or even 40. For some, it’s no big deal; for others, it can be a shock to the system. Where does the time go? And how do we keep going with work, responsibilities? How do we even stay relevant in the creative industry when so much new and young talent floods into the market every year?

And what about turning 50? For our next guest, it proved to be quite an earth-shattering event. Aaron Draplin is a legendary graphic designer who began his career in the snowboarding world before he went solo and worked for clients as big as Nike, Burton, Esquire, Ford Motor Company, and even the Obama Administration.

Any creative will know that Draplin is a huge name in the industry and is always around on the festival circuit. He’s also been featured on TED Talks and talks at Google. In 2019, he designed the Star Ribbon, a US postal stamp. He is the co-founder and designer for the Field Notes brand.

With so much success, you’d think he was happy to continue this momentum. But turning 50 last year changed everything. Draplin wants to slow down. Perhaps embrace minimalism. Figure out how to do less. And focus on more of the stuff that matters.

But is it easy for someone who’s never been shy of hard work to slacken the pace? Can Draplin find a way to stop running when he’s still got a decent amount of time left to design – if that’s what he wants to do? Or is graphic design becoming less of a priority? We sat down with Draplin to see where his head is at in 2024.

This season is sponsored by MPB, the largest global platform for buying, selling, and trading used photo and video equipment. Visit MPB.com to find out more.

Up next
Jul 16
168. The Spark: James Greenfield of Koto on Apple Rants, Mr Bingo Dreams & Pitch Mishaps
In this bonus episode of The Spark, Koto CEO and founder James Greenfield returns for a lighter, weirder, and more wonderfully random chat. From his most controversial creative opinion (spoiler: it involves Apple) to dreams featuring Mr Bingo demanding to be called 'The Way', not ... Show More
17m 53s
Jul 13
167. 10 Years of Koto: James Greenfield on Leadership, Growth & Grit
For the final episode of Season Nine, we're joined by James Greenfield, founder and CEO of Koto, the global brand agency celebrating its 10th anniversary. James reflects on a decade of building one of the most talked-about studios in the industry, from humble beginnings and "recy ... Show More
51m 3s
Jul 9
166. The Spark: The Spark: Fiona McGarva on Rituals, Rockets & Reinvention
In this joyful bonus episode of The Spark, Katy Cowan and Fiona McGarva let their hair down after the main show, diving into the quirky, honest and oddly profound bits that make us who we are. From early mornings in silk gowns (or just pyjamas) to the emotional support cuddly toy ... Show More
29m 34s
Recommended Episodes
Mar 2025
Coldplay’s Guy Berryman Says He Makes Clothes the Way He Makes Music
Guy Berryman grew up with an engineer's mind and a passion for making things. After studying mechanical engineering and architecture, he found global fame as the bassist of Coldplay. But his love for making things never went away. In 2020, he launched Applied Art Forms, a clothin ... Show More
38m 35s
Aug 15
The Best of The BoF Podcast: Francesco Risso Says Fashion Should Slow Down to Find Its Magic Again
Born in Sardinia on a sailing boat to self-described “adventurous” parents, Francesco Risso grew up in an environment that fostered independence, spontaneity and a deep need to create. After formative years at Polimoda, FIT and Central Saint Martins — where he studied under the l ... Show More
1 h
Mar 2025
ep. 50 - creative directors in today's fashion climate
hello to the archivists XDXD in ep. 50 we’re talking about the creative director—how the role was born, how it got messy, and what’s next.Let’s start with karl. Lagerfeld was the OG. In 1974, he was the sole designer at chloé—before the title "creative director" even existed. But ... Show More
17m 58s
Oct 2024
How Zac Posen is Reenergising Gap Inc.
Zac Posen burst onto the fashion scene in the early 2000s, gaining acclaim for his glamorous designs and dressing Hollywood's elite. After nearly two decades, Posen closed his label in 2019, finding himself at a crossroads that eventually led to a meeting with Richard Dickson, th ... Show More
1h 3m
Jul 2024
Why the Fashion Industry Needs a Makeover
In a special episode, BoF founder and editor-in-chief Imran Amed joins Bob Safian on the Rapid Response podcast, part of the respected Masters of Scale series. “The most interesting thing you can do, if you look at historical photos going back 50 or 100 years, is to look at what ... Show More
30m 50s
Feb 2022
44. Designing Wow with Ramdane Touhami, Founder of Beauty Brand Buly 1803
Ramdane Touhami is a creative visionary, serial entrepreneur and the man behind global beauty brand Buly 1803, which he founded in 2014 with his wife and business partner Victoire de Taillac and sold in October last year to LVMH. Not a bad trajectory for the son of an apple picke ... Show More
36m 7s
Oct 2024
Tim Blanks and Imran Amed Reflect on the Spring/Summer 2025 Shows
Amid economic uncertainty, a global luxury industry slowdown, and conflicts erupting around the world, designers at the Spring/Summer 2025 shows balanced restraint and expression, resulting in collections that sought deeper emotional and intellectual impact. Megabrands scaled bac ... Show More
1h 5m
Aug 2024
Willy Chavarria on Promoting Social Justice Through Fashion
Willy Chavarria has become a force in American fashion, known for his Chicano-inspired take on menswear. Last year, Willy broke through, winning the CFDA award for Menswear Designer of the Year. For more than two decades before that, Willy worked behind-the scenes in major Americ ... Show More
33m 18s
Feb 2025
Graphic Design Business Lessons by Andy Warhol. Turning Your Creativity Into Cash!
Graphic designers are taught to create, not sell—and that’s exactly why so many talented designers stay broke. The harsh reality? Talent alone won’t make you successful.The industry is full of insanely skilled designers who struggle to make ends meet while less talented ones cash ... Show More
44m 27s
Aug 2021
Inclusive, Purpose-Driven - the Future of Fashion According to Kenyan Designer Anyango Mpinga
Everyone's talking about climate action and social change - but Fashion is still carrying on like it's 1999. The velvet rope! Exclusivity! Snobbery and barriers to entry that lock many young designers with new ideas, out. Fashion weeks alone are massive carbon emitters, before we ... Show More
39m 26s