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Nov 2023
31m 31s

Notes from the Field with Aaron Draplin

ADOBE
About this episode

Inspiration is on tap as Teresa Au speaks to graphic designer, entrepreneur, and author Aaron Draplin. Known as much for his warm and direct personality as for his signature thick lines design style and ample use of Pantone Orange 21, Aaron is beloved by designers everywhere. Aaron shares lessons gleaned from his midwestern upbringing, nearly 20 years in business on his own, and creating his Field Notes and DDC branded merchandise.

What you’ll hear in this episode:

  • What Aaron wishes he knew when he went out on his own
  • Be professional on your way out of a role or project
  • Why a job transition should be an overlap, not a hard stop
  • Getting financially prepared for going into business for yourself
  • Why you should take every job that comes your way
  • A note on taxes
  • Lessons learned from challenging jobs and people
  • The difficulties of the corporate environment
  • How to control your own time
  • The value of keeping your word
  • What you can learn from your clients that can help you in your own business
  • Use merchandise to make your business look as big–or as small–as you wish
  • How Aaron started the Field Notes brand
  • Finding inspiration in your collections
  • When it’s time to bring in a team
  • Is passive income actually passive?
  • Taking on big jobs allows Aaron to do little things to help his friend and family
  • Corporate clients don’t have to mean endless meetings and emails
  • A big client can also be a passion job
  • Why Aaron is sometimes the invisible designer
  • Give clients what they need, not necessarily what they think they want
  • Aaron’s book tour
  • No one has to know which jobs have big paychecks and which ones you do for nothing
  • Which design students make the best audiences
  • The people you meet when you travel, for better and worse
  • What’s special about driving through America
  • What Aaron learned from his Dad
  • The importance of appreciating the people who help you get your work done
  • How to celebrate someone you’ve lost
  • Aaron’s dream gig
  • Planning a follow-up book to Pretty Much Everything
  • Aaron’s list of words for 2024

Aaron Draplin is founder of the Draplin Design Co. a shop specializing in Print, Identity and Illustration. His clients include Coal Headwear, Union Binding Co., Richmond Fontaine, Esquire, Nike, Wired, Dinosaur Jr, Timberline, Chunklet, Eaux Claires Music Festival, Poler, Incase, Sub Pop Records, Fender, Marc Maron, Cobra Dogs, Jill Soloway, Thing Festival, Jack White, Old 97s, Jason Isbell, Nixon Watches, Bernie Sanders, Patagonia, Target, Chris Stapleton, NASA/JPL, John Hodgman, Timex, Ford Motor Company, Woolrich and even the Obama Administration. He co-created Field Notes brand with Jim Coudal, and their memo books are sold the world over, with limited-edition special editions shipped quarterly to a booming subscriber list. He is the author of eight Skillshare classes, and his first book, Pretty Much Everything is in its twelfth printing. His DDC Merch line is a cult favorite, featuring 300+ products. You’ll find Aaron in his backyard studio in Portland, Oregon, or crossing the US in his orange van, putting on “speaking fiascos” for audiences ranging from Adobe MAX to vocational school students.

Teresa Au (@tautastic) is an executive for community engagement and driving customer empathy at Adobe. Her career spans diverse creative fields, primarily in New York’s fashion industry, as well as architecture firms, and now Silicon Valley tech companies. She has always prized working with distinctive design and the interesting people behind it–from designer Elie Tahari to start-up CEOs. 

We want to hear from YOU, our listeners, so we put together a brief survey as we look ahead to season two: https://adobe.ly/podcastsurvey 

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Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud. 

Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance

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