This is the truth of how I went from zero to £100,000 in online sales in my online coaching business.
Look, I know you're trying and I know you think it should be working right now. You took the leap to build your online business, you've made sales here and there but it feels too hard and you're wondering: Will this ever work; have I got what it takes?
IT WILL AND YOU DO but -
You've got to do what will actually work and I'm going to be really straight and tell you what those things are right now.
The truth is it's harder than a lot of people will tell you online. For this to work, you've got to be so hungry for this to work, you've got to feel like it's your life's mission to show up in this way and make this work, you've got to focus on learning the proper skills of positioning value, marketing, mindset and sales to turn on sales and set yourself free.
I know you want more clients and I know you can help more people. But I also know that the best coaches don't win - the best marketeers do, every time. So, if you want to build an online business and be an online coach or course provider, you've got to accept the fact you're about to become an expert in online marketing and selling. And I'm going to help you!
So here's the bottom line. In a job, you get paid for showing up, regardless if you do the work or not. In entrepreneurship you do not get paid for showing up. You get paid for two reasons: (1) You added meaningful value to someone who was willing to pay for that value; and (2) Enough people got the chance to consider that valuable offer in the first place. If you're not making sales it HAS to come down to one of those two things and both are skills you develop with work, trial and error and well, more work.
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For juicy context, here are some of those key ideas:
(1) Get into the world:
First and foremost (hilarious phrase!?) you've got to get out in the world and sell things. Content will not lead to sales, no matter how great it is. What leads to sales is webinars, masterclasses, live workshops, discovery calls, freebies with a clear call to action.
In the beginning, I understood this deeply. I made a lot of content to help build my brand and build trust, but I was ALLLWAAYYYSSS launching, selling stuff, trying stuff. I'd put on events in local coffee shops, I'd book hotel venues and put on talks every month, I'd go live on Facebook and announce new course launches. When I look back on my journey, I can see I was out there in the world. I was making new connections ALL THE TIME. I was meeting people. I was making pitches and offering things and I built my business one client at a time.
Now, I tend to do long copy PDFs, and online masterclasses and workshops rather than live stuff. Back then, I did a lot in person.
So ask yourself: How many times have I offered something low risk to bring people to the front of the room this year? If you can 10x that you will massively increase your sales.
(2) Tell people what you believe:
Don't share boring generic sh!t and DON'T YOU DARE USE CHAT WHATEVER IT'S CALLED TO SHARE YOUR CONTENT. I don't even think you can use it for ideas if I'm honest. No-one wants to hear from a robot and no-one wants a generic summary of waffle off the internet. They want to know what worked for you! They want your powerful insights. They want the map you made! They want a human's journey.
So honestly, get really deep with yourself and think about two things: (1) What is the one big outcome you can deliver right now for clients; and (2) What is the truth of what that will take. Go make that content. Go write those mailers. Go build offers in answer to that.
(3) More time with clients:
Listen - get on calls with clients, offer more group time, offer more live time, offer more 121 time. If you're not making sales right now, being tight with your time is hilarious isn't it?! Instead offer more!! Double the time they get with you.
If you have an online course, introduce a live weekly call where you teach key concepts and answer questions. If you're coaching is 6 sessions, make it 6 sessions + 3 action check ins. If you have a group, make one week live training and another week dedicated Q&A.
This doesn't just make it a great offer, it gives you so much valuable insight about where people are, what they need, how you can help.
Useful videos:
How to find the subconscious block that's hiding in plain sight: https://youtu.be/b4a7KFB7xYg
You will make it! How to break through as an online business owner: https://youtu.be/oE5D38QeEWQ
How to market your online business in 2024: https://youtu.be/JboyGNwO7XM
How to nail your niche: https://youtu.be/3wEk1mreXOw
How to STOP self sabotage: https://youtu.be/eVBbey5LfTQ
Connect with me:
Check out my website https://lisa-bean.com/
Connect with me on Instagram https://instagram.com/lisabeanuk
Connect with me on Facebook https://www.facebook.com/lisambean/