Welcome to the Filmmaking Stuff podcast with Tom Malloy, an action-packed podcast where we share filmmaking tips and strategies! In a fast-paced digital age where traditional release windows are now complex due to the rise of VOD (Video on Demand) platforms, filmmakers need a robust strategy to maximize their movie's revenue. Dive in as we decode various VOD platforms and the significant role they play in a movie's distribution strategy.
In this episode, we explore the concept of 'windowing', a release schedule one must follow. Violating this pattern can negatively affect the potential for monetizing your movie. We delve into the intricacies of these windows and why it's crucial not to "break" them. For instance, if you release on Transactional Video on Demand (TVOD) such as Fandango or Apple TV first and then aim to release it in theaters, it's not going to work. Once a window is opened, you cannot retreat.
We demystify the three types of VOD - TVOD, SVOD (Subscription-based VOD - e.g., Netflix), and AVOD (Ad-based VOD - e.g., Youtube). Each type serves a different function and can impact your movie's distribution and profits differently.
We also share insights on the possible mistakes filmmakers make when releasing films on these platforms, emphasizing the need for sequential release (windowing) rather than simultaneous release across all platforms (shotgunning). By following a targeted windowed release pattern, filmmakers have the potential to maximize revenue on every platform.
Whether you're working with a sales agent, distributor, or self-distributing, understanding these release patterns is paramount to your film's profitability. So set on a journey with us as we navigate the complex world of VOD distribution in the Filmmaking Stuff podcast. Don't forget to subscribe for interesting stories, tips, and tactics that will help push your filmmaking boundaries!