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May 2024
52m 15s

677: Negotiations in B2B sales and day t...

StrategyTraining.com & FirmsConsulting.com
About this episode

Welcome to an interview with the co-author of Persuade: The 4-Step Process to Influence People and Decisions, Andres Lares. This book deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting. Persuade is perfect for executives, managers, entrepreneurs, and other business leaders who negotiate or influence regularly. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.

 

Andres Lares is the Managing Partner at Shapiro Negotiations Institute. Lares' expertise ranges from coaching live negotiations for sports clients, including the Cleveland Browns, Brooklyn Nets, and more, to developing online content for facilitating real estate, advisory, media, banking, and pharmaceutical programs. He is a guest lecturer on negotiation and influencing at various universities, including Ohio University, and annually teaches a sports negotiation course at Johns Hopkins University. Lares is a recognized contributor to numerous national media outlets, including Forbes, Entrepreneur, Selling Power, Sales and Marketing Management, Training Mag, and many more. He is quoted in Forbes, Business Insider, Fast Company, MarketWatch, and Huffington Post. 

 

Get Andres’s new book here: https://www.shapironegotiations.com/resources/books/persuade/

Persuade: The 4-Step Process to Influence People and Decisions

 

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

 

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

 

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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