Laurie Reader grew up coloring with crayons under her parents’ desks at their real estate company. Now, she is ranked the number one real estate agent in South Florida, having helped 8,000 families and generating over $3 billion in revenue. If there is anyone who knows how to run a real estate company, it is her. We are thrilled to have her on the show today.
Laurie began her career with this singular mandate from her mother, who was also her boss: "Your job every day is: you don't go home until you've had five two-way conversations." Over her 30-year career, Laurie added a key ingredient to this approach: building trust.
Whether you are talking to clients, other agents, or your own team, the most important thing you can do is build bridges of trust with them, according to Laurie. Ask them questions about their lives, ask what they need, and provide a healthy, empowering environment for them.
Laurie is one of my personal mentors. I respect her so much. I really hope you enjoy this episode.
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