How curvy is the font you're using in your product ads? It could make a difference. Also, TikTok isn't going down without a fight. How Amazon wants to close the funnel gap. And Google removes one of its oldest features.
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Jun 2022
Does Consistency Matter on YouTube Anymore? [Creator Support]
Today we're talking about different storytelling formats, how to hire, how much to charge for a brand deal, and long-form vs short form content. We also dive into the latest news from the creator economy. Subscribe to our newsletter www.ThePublishPress.com Learn more about your a ...Β Show More
37m 21s
Jan 2022
Reduce, Reuse, Repost. TikTok Recycles Popular Feature from Vine
<p>This week on Marketing O'Clock, we're keeping you (re)posted on new features coming to TikTok, the new Chrome 97 allows you to record interactions on your site, and your Instagram feed is about to get a whole lot less familiar. Plus, PBR is reASSessing their social media strat ...Β Show More
1h 10m
Jun 2024
Is the NY Times Just a Gaming Platform?
Even the Grey Lady struggles to profit from the news. This week, Felix Salmon, Emily Peck, and Elizabeth Spiers are joined by Semafor founder Ben Smith to discuss media profit models, the impact of Googleβs AI on the news biz, and the TikTok-ification of information. In the Plus ...Β Show More
43m 47s
Jul 2020
Blame it on the A-A-A-Algorithm. Facebook to Favor Original Reporting in News. - Ep. 129
<p>In this week's digital marketing news, Facebook doesn't favor the little publisher that could, organic shopping results are coming to a Google shopping panel near you, Bing shares the secret ranking sauce, Google keeps ad labels consistent, big companies boycott big spending o ...Β Show More
1h 19m
Jul 2023
Hanginβ On By A Thread Is Metaβs Latest Social Media Platform Here To Stay?
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Description: On this weekβs episode of Marketing OβClock, move over, banks. The social media wars have us beggin for thread(s) - or not. Plus, Microsoft got the join, ...Β Show More
1h 1m
Feb 2024
All The Single Headlines. Google Ads Announces Single Headline RSAs & Other Search Creative Updates
<p>Single Headline RSAs, Campaign-Level Headlines, & More Google Ads Announcements
This week on Marketing OβClock, If you like it then you better put a pin on it! Google explains why you might see single-headline RSAs in the SERPs and other changes to search ads creative. Th ...Β Show More
1 h
Sep 2020
Fai-Retails Do Come True: In Market Audience for Google Shopping Campaigns - Ep. 140
<p>This week's digital marketing news: Google's in-market audiences are now compatible with shopping campaigns, TikTok may be acquired by Oracle, YouTube announces their new "Shorts" feature, and Google Ads officially rolls out custom audiences.</p>Β
1h 15m
<p>This week on Marketing OβClock, Google will let you ADjust your ad copy from the SERPs.Β </p>
<p>@lilyraynyc found a SERPrise, lots of spammy search results on Google. Plus, POV: TiktTok lets creators see analytics on desktop devices.</p>
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<p><strong>Intr ...Β Show More
<p>Wondering what types of content perform well with TikTok ads? Need fresh and proven ideas that really work? To discover how to make TikTok ads that work, I interview Chase Chappell.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href="https://www.chase ...Β Show More
