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May 2024
12m 14s

B2B SEO vs B2C SEO

I Hear Everything
About this episode
Turn/River Capital VP of SEO & Content, Micah Fisher-Kirshner, talks about some of the differences between B2B and B2C SEO. 
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Today
One belief about productivity that AI is quietly breaking
Companies are treating AI as an IT rollout rather than a fundamental business transformation. Stephen Wunker, Managing Director at New Markets Advisors, explains why this approach will become a costly strategic mistake within three years. He outlines the cross-functional framewor ... Show More
1m 42s
Yesterday
The human side of AI transformation for SEO teams
Enterprise teams struggle with AI implementation beyond IT departments. Stephen Wunker, innovation strategist at New Markets Advisors, explains why successful AI transformation requires cross-functional leadership and strategic repositioning rather than traditional technology rol ... Show More
1m 35s
Mar 4
One sign an organization isn’t actually ready for AI
70% of companies treat AI implementation as an IT-only initiative. Stephen Wunker, Managing Director at New Markets Advisors, explains why this approach fundamentally misses AI's transformative potential for business operations and market positioning. The discussion covers cross- ... Show More
1m 51s
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