logo
episode-header-image
May 2024
32m 26s

S05.EP07 - Experiential Branding (Light ...

JUST BRANDING - BY JACOB CASS & MATT DAVIES
About this episode

Level up your understanding of experience design with this enlightening episode.

Brands are more than just logos and fonts.

They are experiences from which consumers formulate meaning.

In this episode we sit down with Matthew Cluttingham who has been creating experiences for global brands for over 20 years.

We pick his brains to discuss the power of lighting to effect mood and how using it can enhance the way brands are experienced by customers.

Up next
Jul 30
S06.E13 - Branding in an Age of Autocracy: Marty Neumeier on Trust, Truth & Power
As democracy fractures and trust erodes, branding enters unfamiliar territory. What happens to brand building when truth becomes optional and power consolidates? Learn more at www. justcreative.com/podcast In this episode, we’re joined by Marty Neumeier—one of the most influentia ... Show More
1h 4m
Jul 28
S06.EP13 - Branding in an Age of Autocracy: Marty Neumeier on Trust, Truth & Power
In this episode, we’re joined by Marty Neumeier—one of the most influential voices in branding—to explore what it means to design brands in a world increasingly shaped by autocracy, AI, and cultural volatility. 
1h 4m
Jul 10
S06.EP12 - Creator Branding 101: How to Build a Creator Brand, Community & Business That Lasts with Jay Clouse
In this episode, we’re joined by Jay Clouse, one of the most trusted voices in the creator economy and founder of Creator Science, a platform helping creators become professional entrepreneurs. Jay has built a standout brand around clarity, consistency, and community—without chas ... Show More
56m 41s
Recommended Episodes
Mar 2024
How To Navigate a Rebrand, with Wildish & Co
Some of you might of noticed around this time last year we did a FULL rebrand. For some (like us…) letting go of a brand can be difficult, especially when it has been around for years and you've developed a strong attachment. But sometimes, your business has evolved way past what ... Show More
31m 54s
Oct 2023
Master Branding With Jeffrey Perlman - The Brand Architect Of Zumba and @Mindvalley
Today on The Mindvalley Show, Unleash the power of branding with Jeffrey Perlman, the former Chief Marketing Officer of Zumba and a strategic advisor to Mindvalley. In this episode, Jeffrey explains the concept of deep branding and going beyond the superficial aspects of logos an ... Show More
40m 16s
Jan 2021
Our Brands, Our Selves
All of us are surrounded by brands. Designer brands. Bargain-shopper brands. Brands for seemingly every demographic slice among us. But have you ever stopped to ask yourself how brands influence you? This week, we bring you our 2019 conversation with Americus Reed, who studies ho ... Show More
34m 18s
Apr 2019
Branding
Branding: Laurie Taylor explores the 'persuasion industries' and their role in creating modern consumer society. How has their use of an emotional model of brand communication, whether in political campaigning or product advertising, transformed our understanding of the rational ... Show More
28m 49s
Oct 2020
#398: How to Build a Brand with Tim Newton
How do you create a brand people rave about? Turns out, there’s more to it than just fancy fonts and packaging. Tim Newton, senior creative officer at Ramsey Solutions, argues that truly amazing brands dig deeper. They use what they value to influence every touchpoint they have w ... Show More
1h 13m
Jan 2024
Consumer-Centric Wisdom: Woozae Kim on Marketing, Branding, and Beyond
On this episode, Woozae Kim, an esteemed marketing leader, delves into the intricate realm of marketing and branding. Woozae underscores the significance of understanding the customer journey and fostering a cohesive brand experience across all touchpoints. Plus, he advocates sta ... Show More
34m 33s
Dec 2020
Episode 200: The Power of Branding with Dennis Field
Today we celebrate episode #200 with Dennis Field, who was our first guest when the podcast started in 2014. Dennis is the brand specialist at InVision, and the founder of Happy Patron. We talk about branding — the buzzword of the century. How do we define it, and how do we apply ... Show More
40m 7s
May 2022
From the Archive: Beyond the Word: Designing Type
This episode originally aired on October 14, 2021. How does type affect the brand identity? In this week’s episode, we learn about the power of typography to transform the voice of a brand. Sam is joined by Blake Goodwin, the Founder and President of Proportion Design, a Boston-b ... Show More
47m 37s