May 2024

32m 26s

S05.EP07 - Experiential Branding (Light ...

JUST BRANDING - BY JACOB CASS & MATT DAVIES

About this episode

Level up your understanding of experience design with this enlightening episode.

👉 Learn more: https://justcreative.com/podcast

Brands are more than just logos and fonts.

They are experiences from which consumers formulate meaning.

In this episode we sit down with Matthew Cluttingham who has been creating experiences for global brands for over 20 years.

We pick his brains to discuss the power of lighting to effect mood and how using it can enhance the way brands are experienced by customers.

Up next

Jul 9

S07.EP11 - Pricing Creative Work with Jonathan Stark

In this episode, Jacob Cass & Matt Davies sits down with Jonathan Stark, pricing expert, author of Hourly Billing Is Nuts, host of Ditching Hourly, and co-host of The Business of Authority, to unpack why trading time for money is such a poor fit for expert work. Together, Jacob, ... Show More

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Jun 25

S07.EP10 - The Science of Brand Associations with Ulli Appelbaum

In this episode of JUST Branding, we’re joined by Ulli Appelbaum, globally respected brand strategist, founder of First The Trousers, and author of The Science of Brand Associations. Ulli has spent years helping organisations understand how brands grow by shaping the associations ... Show More

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S07.EP09 - From Execution to Expertise with David C. Baker

In this episode, Jacob Cass and Matt Davies sit down with David C. Baker, author of The Business of Expertise and one of the leading voices on positioning, specialization, and advisory businesses. Learn more at https://justcreative.com/podcast Together, they explore what actually ... Show More

43m 42s

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