Join me in this episode of The Profitable Graphic Designer Podcast as I sit down with the insightful Matthew Essam, a seasoned designer who has a unique perspective on selling design services. In this conversation, we explore a refreshing approach to selling that goes beyond the traditional sales pitch. Matt encourages us to shift our focus from selling to listening, providing valuable insights into how this mindset change can transform the way designers connect with clients. We delve into the art of pitching without selling, discussing practical examples that showcase the power of genuine conversations. Discover the secrets to initiating meaningful dialogues with potential clients, understanding the significance of niching and specialization, empathizing with your clients' problems and desires, and tapping into the emotional aspect of design. Imagine the satisfaction of having a cohesive, meaningful brand that not only boosts your confidence but also attracts your ideal customers while growing your business. Tune in and embark on a journey towards becoming a more client-centered, successful graphic designer.
You will learn:
About Matt Essam:
Matt Essam is the founder of Creative Life, a business accelerator program exclusively for award winning creative agencies. He is also a highly sought after business coach and has been featured on podcasts alongside the likes of Seth Godin, Austin Kleon, Donald Miller and many more.
His international best selling book Create and Prosper received critical acclaim from industry leading figures and has been read by creative business owners across the globe.
Connect with Matt on LinkedIn.
Get a free copy of Matt’s book Create and Prosper HERE.