I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount.

(00:00) - Intro
(03:35) - Customer obsession vs Competitor obsession
(06:41) - Is competitive intel only for B2B SaaS?
(09:40) - Defining competitive intelligence
(16:20) - How do you identify threats?
(17:56) - Practical case with a cinema
(23:12) - How to start a competitive intelligence department?
(28:13) - How to consolidate your research and apply it?
(37:03) - How do you assess the maturity of a category?
(44:16) - The number one tip to find differentiators
(48:57) - Andy's biggest win
(52:04) - Outro

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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