In the wake of the Great Flood of 1999, a small group of people went to Hue, Vietnam to help save the lives of children who had lost their parents in the tragedy. Who could have ever guessed at the time that teaching language localization skills would become a road map for leading so many of these children out of poverty and into a future of real oppor ... Show More
Aug 12
Cultural Intelligence Series - Why great products get lost in global markets
Building a story that lands in one market is hard enough. Getting it to work everywhere, simultaneously, is where most global launches fall apart. Erin Roesch, Global Product Marketing Manager, joins the Cultural Intelligence Podcast to talk about what it takes to go global and w ... Show More
15m 39s
Jul 15
Cultural Intelligence Series - The CMO view: marketing in a world where AI changes everything
AI has handed marketers speed and scale they've never had before. But is this really a differentiator when everyone has access to the same models? Emma Fisher, VP of Marketing at RWS, and Sal Mohammed, Head of Answer Engine Optimization (AEO) at LangSync and former Googler, join ... Show More
26m 44s
Jul 9
More than words: inside the world of localization testing
In this Globally Speaking episode, we sit down with Anne Lepere and Francesca Filanti, Senior Managers in Testing at RWS, to explore what it really takes to make global products feel native, no matter where in the world they're used. Key topics covered: * Why localization testing ... Show More
33 m
Jan 2022
How can I teach refugees, migrants and IDPs effectively?
There are in excess of 85 million displaced people in the world, with children under the age of 18 constituting around half this total. Whether a refugee, migrant or internally-displaced person, developing language skills can play a huge role for these individuals – and the host ... Show More
29m 49s