logo
episode-header-image
Apr 2024
1h 3m

LEGACY AND MARKETING WITH ALESSANDRO FIC...

Ariel Adams
About this episode
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by the Chief Marketing Officer of Panerai, Alessandro Ficarelli. Ariel starts by talking about Panerai’s legacy and Alessandro expands on how their long history conti ... Show More
Up next
Today
Sébastien Chaulmontet of Albishorn on Chronographs, Speculation, and the Business of Watches
In this episode of Superlative, Ariel Adams sits down with Sébastien Chaulmontet, founder and owner of Albishorn Watches and Director of Innovation and Marketing at Sellita, for a wide ranging and candid discussion on the realities of modern watchmaking. Drawing on decades of exp ... Show More
1h 27m
Jan 26
Inside the FHH: Pascal Ravessoud on Education, Culture, and the Watch Industry’s Long Game
In this episode of Superlative, host Ariel Adams speaks with Pascal Ravessoud, Vice President and President of the Cultural Council at the Fondation Haute Horlogerie, about why education and cultural understanding have become central to the future of mechanical watchmaking. Pasca ... Show More
1h 3m
Jan 19
John Isaac On Artisans de Genève And The Business Of Watch Personalization
In this episode of the Superlative Podcast, host Ariel Adams speaks with John Isaac, founder, CEO, and creative director of Artisans de Genève, about what it truly means to personalize a watch at the highest level. John traces his journey from early restoration work in Paris to b ... Show More
1h 16m
Recommended Episodes
Jan 2024
Patek Philippe: Watch Perfection - [Business Breakdowns, EP.146]
You never own a Patek Philippe, you merely watch over it for the next generation. I'll say it's the best marketing campaign in history, a campaign appropriate for the world's premier watchmaker and a watchmaker worthy of a Business Breakdown. Our guest today is John Reardon from ... Show More
59m 40s
Jun 2023
Rolex: Timeless Excellence - [Business Breakdowns, Forever Episode]
Today, we are running a special episode from our show Business Breakdowns. In this conversation, Ben Clymer does an incredible job breaking down what makes Rolex so special. If you enjoy this episode, follow Business Breakdowns for more discussions like this. Founded in the UK in ... Show More
1h 3m
Jul 2023
Watching Watches, "Fun" Watches, And Horological Fuel Tanks
tail spinning
1h 12m
Apr 2024
Nerd Alert: How Storytelling Creates Brand Love
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />Once upon a time, Elena and Rob decided to e ... Show More
13m 14s
Feb 2024
Hermès
In luxury, there’s Hermès… and there’s everyone else. Stewarded by one French family over six generations, Hermès sells the absolute pinnacle of the French luxury dream. Loyal clients will wait years simply for the opportunity to buy one of the company’s flagship Birkin or Kelly ... Show More
4h 9m
May 2019
#podSessions Ep 7 | Erika Nardini, Reezy Resells & Alex Banayan
<p>SUPER excited to be bringing <a href= "https://soundcloud.com/tags/podSessions">#podSessions</a> back into the mix, and there couldn't have been a better crew to do it with - Erika Nardini is the CEO of Barstool Sports, former CMO of AOL & all around complete badass - Reezy Re ... Show More
1h 5m
Apr 2023
How to Tell Your Compelling Career Story: Personal Branding For Where You Want to Go
<p>Today we have returning guest, Aliza Licht, on the show to talk about all things personal branding and building social capital. Aliza is an expert on this topic and lived through a personal re-brand when she left her role at DKNY where she was well-known as DKNYPR Girl after 1 ... Show More
30m 12s
May 2023
Why Product Marketing is a Brand Superpower with Alexandria Snow
We’re dipping our toes back into the archives to rehash this interview with Alexandria Snow, the customer-first marketer who knows exactly what you need.   With more than nine years of SaaS experience in sales/marketing consulting, Alexandria brings a lot of wisdom about effectiv ... Show More
37m 27s
Mar 2023
HEATED DEBATE ON GENDER ROLES, TOXIC MASCULINITY & WHAT IS A WOMEN
In today's special episode, the boys are joined by Gymshark Athlete Brian as well as three lovely Toronto female influencers to debate on society's biggest topics, MALE vs FEMALE style. Topics include the monetary value of happiness, what is a 'woman' in 2023, LGBTQ ideals & drag ... Show More
1h 50m