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In this episode, I speak with Seth Silvers, the founder and CEO of Story On Media and Marketing. We dive into the heart of podcasting and storytelling, exploring the profound impact these mediums have on connecting people and sharing impactful messages. Seth shares his journey from the nonprofit world to discovering his passion for storytelling in business, and how this led him to the podcasting space. He emphasizes the importance of quality content and the intentional planning that goes into creating meaningful podcast episodes that resonate with audiences.
We also touch on the evolving podcast landscape, discussing the significance of Apple's transcription feature, the challenges of integrating podcast content with YouTube, and the importance of discoverability and curation in the podcasting world. Seth's insights into the industry are grounded in his own experiences and the lessons he's learned while building his agency. His genuine appreciation for the medium shines through as we discuss the future of podcasting and the exciting opportunities it holds for creators and listeners alike.
Join us for this engaging conversation that not only highlights the power of podcasting but also provides valuable takeaways for anyone looking to make a deeper connection with their audience. Whether you're a seasoned podcaster or just starting out, this episode is sure to inspire and offer a fresh perspective on the art of storytelling.
FullCast – https://fullcast.co/
00:01:12: Connection between Harry Duran and Seth Silvers.
00:07:16: The importance of storytelling in company branding and marketing.
00:14:38: Balancing personal values with business objectives.
00:21:51: The role of podcasting in sharing significant news and stories.
00:27:28: The decision to sunset a podcast and start a new one.
00:30:31: The challenges of working with larger clients and their teams.
00:33:22: The importance of systems and processes for managing podcast production.
00:38:07: The significance of MrBeast's podcast appearance and its implications.
00:40:02: The challenges of integrating podcast content with YouTube.
00:41:17: The role of AI and curation in making podcast content more accessible.
00:46:22: The role of AI in curating and accessing existing podcast content.
00:51:18: How to connect with Seth Silvers and learn more about his agency.
"I started in the nonprofit space, fell in love with storytelling, and realized that business is actually a very good way to make an impact. I began to see that the companies I support are the ones I know more about than just their product. I align with their values and their story."
"The simple shift of realizing that as a business, you are a guide and not the hero, that your customer is the hero, is huge for businesses. Your role is like Yoda, whispering into their ear, helping them get to their dreams with your services and products."
"We're having conversations about what commitment it actually takes to have a successful podcast. It's about focusing on creating content that solves real problems for the audience, not just churning out as many episodes as we can."
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