Today, we'll help you pick your startup's first customer segment. This decision dooms a huge percentage of first time entrepreneurs - if you don't understand what the job of your first customer segment is, you'll likely pick a customer incapable of doing it. Your first customer has a unique responsibility that no other customer will have - you need to choose ... Show More
Apr 8
Thrust and Drag, Part 1: A System to Keep Momentum
Today we'll talk about thrust and drag, the components of momentum. Momentum is the lifeblood for startups, but most people leave it to chance. By focusing on the inputs of momentum - thrust and drag - you can build systems to ensure you keep moving forward. Gaps kill startups. T ... Show More
20m 43s
Nov 2024
#201: The One Thing You Might Be Overlooking That Fuels Customer Loyalty
<p>Delivering exceptional customer service can feel taxing, especially when you're juggling multiple roles in your business. It's easy to think that "good enough" is sufficient, but the truth is, it's the small, thoughtful actions that leave the biggest impact on your customers. ... Show More
29m 26s
Aug 2025
Practical Entrepreneurship for Marketers
In this episode of the DMI podcast, host Will Francis speaks with Faisal Laljee, entrepreneur and growth strategist, about the intersection of entrepreneurship and marketing. Faisal shares his insights on risk-taking, growth hacking, customer acquisition, and building brands that ... Show More
45m 27s
Sep 2025
Cracking the Code of Customer Contradictions
AI and data help tell us what people do, but not why. Lauren Taylor, global leader of BCG’s Center for Customer Insight, makes sense of the mixed signals that consumers give off. To truly understand what drives people, businesses of course value robust, real-time data. But they a ... Show More
18m 42s