logo
episode-header-image
Apr 2024
38m 40s

Ideas That Stick with advertising legend...

SIMON SINEK
About this episode
Apple's "1984" commercial, the Energizer Bunny, and the launch of Air Jordans all have one thing in common. They're all creations of legendary ad man Lee Clow. 
Up next
Today
Revisited: How to Turn Stress Into Creativity With Grammy-Winner Jacob Collier
Team Simon here! As we take a short hiatus, A Bit of Optimism will return with brand-new episodes on March 24, 2026. Until then, we’re revisiting some of the conversations you loved and we still think about long after the microphones turned off. This week, we’re rewinding to Simo ... Show More
58m 33s
Feb 24
The Confidence Conversation We Need to Have with Scott Galloway
Scott Galloway and I don’t always see the world the same way, but our friendly debates almost always lead us back to common ground. It’s probably why we enjoy talking to each other as much as we do. If you haven’t heard my friend Scott’s name before, he’s known for being brillian ... Show More
54m 53s
Feb 16
28 Years on the Force: Chief Angela Averiett on What It Really Takes to Change Police Culture
It’s often true that the most challenging conversations are often the ones most worth having. Conversations that bring up strong feelings, different experiences, and questions without easy answers. Policing, and how we can make it better, is one of those conversations.San Leandro ... Show More
1h 5m
Recommended Episodes
Aug 2022
What it was really like building Apple with Steve Jobs, with Founder & CEO of FNDR James Vincent
James Vincent has helped develop brands for some of the biggest companies in the world. For 11 years he met Steve Jobs every week to come up with some of the iconic campaigns for Apple’s products. And then to launch the very first iPhone, James started Media Arts Lab, Apple’s exc ... Show More
1h 11m
Jun 2023
Steve Jobs' Most Valuable Talent?
<p>I once watched a fascinating interview of Jony Ive, the former design leader at Apple who is also known as Steve Jobs&apos; closest working partner.<br/><br/>As I observed the conversation, I discovered a leadership insight that I&apos;d never heard before... <br/><br/>While S ... Show More
2m 7s
Oct 2023
How to Tell Sexy Stories About Unsexy Brands
Not every company has a whiz-bang product, so how can you make it pop? Squarespace Chief Creative Officer David Lee has done that, winning tons of awards and making campaigns with the likes of Adam Driver, Zendaya, Dolly Parton, Keanu Reeves and John Malkovich (which earned him a ... Show More
27m 31s
Jun 2022
#249 Steve Jobs In His Own Words
What I learned from reading I, Steve: Steve Jobs In His Own Words by George Beahm. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes.com ---- [1:05] On Steve Jobs #5 Steve Jobs: The Biography#19 Becoming Steve Jobs: The Evolution of a Reckless U ... Show More
49m 34s
Sep 2022
Dave Aaker: Brand Strategies For Market Leadership with The Father of Modern Branding | Marketing | E187
Think about some of the most successful brands in the business: Amazon, Tesla, Etsy… the list goes on. They all have certain qualities in common: they took a unique approach to an existing category of products and services and they continued to innovate and grow their brand to me ... Show More
46m 7s
Apr 2023
#299 Steve Jobs (Make Something Wonderful)
What I learned from reading Make Something Wonderful: Steve Jobs in his own words. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes.com You can read, reread, and search all my notes and highlights from every book I've ever read for the podcast. ... Show More
2 h
May 2024
#350 How To Sell Like Steve Jobs
What I learned from reading The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo  ---- Learning from history is a form of leverage. —Charlie Munger. Founders Notes gives you the super power to learn from history's greatest ent ... Show More
47m 6s
Aug 2021
Jason Harris | The Soulful Art of Persuasion
<p>Join Jason and me for a phenomenal conversation around the importance of persuasion through storytelling, authenticity and relationship building.  </p> <p>Jason Harris is the co-founder & CEO of the award-winning creative advertising agency Mekanism, co-founder of the Creative ... Show More
48m 20s
Aug 2023
Innovation and the absurdity of life: how staying curious is the key to great marketing
Allen Adamson, co-founder of Metaforce, author and adjunct professor at the New York Stern School of Business on how to innovate experiences beyond the consumer perspective and the importance of curiosity in the age of the marketeers. As someone who comes with a rich background i ... Show More
31m 49s
Aug 2023
Install The 90/90/1 Rule to x25 Your Productivity
<p>As you know so well: “ an addiction to distraction is the death of your creative production.” One thing all geniuses and empire-makers have in common is they have the ability to get away from the “noise” of our modern world and focus monomaniacally on the few projects that wil ... Show More
3m 19s