Apple's "1984" commercial, the Energizer Bunny, and the launch of Air Jordans all have one thing in common. They're all creations of legendary ad man Lee Clow.
As creative director of Chiat/Day, Lee spent decades making work that transcended advertising and became cultural icons. He shared a close relationship with Steve Jobs, and his Think Different campaig ... Show More
Oct 6
Revisited: Your Instincts Know What You Want with Happiness Expert Arthur Brooks
Team Simon here! A Bit of Optimism is on a short break, and brand-new episodes return October 27. Until then, we're revisiting a few conversations we keep coming back to. This week it's Arthur Brooks, a longtime friend of Simon's and one of his favorite people to talk to. Have yo ... Show More
55m 55s
Sep 29
Revisited: The Power of Saying "Screw It" with Rob Lowe
Hello from Team Simon! We're taking a few weeks off and will be back with brand-new episodes of A Bit of Optimism on Tuesday, October 27. Until then, we're revisiting some of our favorite conversations, starting with one of the most fun we've ever had: Rob Lowe. Maybe you know th ... Show More
1h 2m
Jan 2021
January 21, 2021: Steve Jobs, Entrepreneur
From the iconic co-founder of Apple, today’s quote is a warning against trading in your originality, and uncritically conforming to the ideals of another. Learn more about your ad choices. Visit podcastchoices.com/adchoices
3m 15s
Jun 2021
The Secret Sauce of Jony Ive | Ingredient #1: Fragile Ideas | 1
There might be no other product in the world more ubiquitous than one designed by Apple. Known for products with sleek features, classic design elements, and of course, their signature logo, Apple has a cult of fans that brandish their beloved purchases with a great deal of pride ... Show More
40m 31s
Aug 2022
What it was really like building Apple with Steve Jobs, with Founder & CEO of FNDR James Vincent
James Vincent has helped develop brands for some of the biggest companies in the world. For 11 years he met Steve Jobs every week to come up with some of the iconic campaigns for Apple’s products. And then to launch the very first iPhone, James started Media Arts Lab, Apple’s exc ... Show More
1h 9m
Feb 2012
S1E07 - The Marketing Genius of Steve Jobs, Part 1
This special two-part episode is about the late Steve Jobs. When you look at his vast technical accomplishments, it's easy to forget he was a great marketer. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Aca ... Show More
27m 31s