Seth Godin is the author of 21 international bestsellers that have changed the way people think about work. Seth’s books include Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. Seth writes one of the most popular marketing blogs in the world, and two of his TED talks are among the most popular of all time. His latest book is The Song of Significance: A New Manifesto for Teams.

Timestamps for this episode are available below.

Sponsors:

1Password easy-to-use and secure password manager for individuals, families, and businesses: https://1password.com/tim (14-day free trial)

LinkedIn Jobs recruitment platform with 1B+ users: https://linkedin.com/tim (post your job for free)

Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating: https://eightsleep.com/tim (save $200 on the Pod Cover)

Timestamps:

[00:00] Start

[06:14] Writing a provocation rather than a prescription.

[13:08] Divvying up concepts.

[16:25] Comprehension over complication.

[18:58] How Seth fulfills a blog post’s purpose.

[22:28] Claude AI vs. ChatGPT.

[23:41] How Seth Godin as a Service (SGaaS) maintains consistency.

[27:23] Simplification over exaggeration.

[31:56] Working with Isaac Asimov and getting a Clue.

[36:53] How Seth moves life’s story forward (even when he loves the current chapter).

[43:28] Why does Seth write?

[44:59] Is an ounce of prevention worth a pound of sinecure?

[45:15] Parting thoughts.

For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.

Sign up for Tim’s email newsletter (5-Bullet Friday) at tim.blog/friday.

For transcripts of episodes, go to tim.blog/transcripts.

Discover Tim’s books: tim.blog/books.

Follow Tim:

Twitter: twitter.com/tferriss

Instagram: instagram.com/timferriss

YouTube: youtube.com/timferriss

Facebook: facebook.com/timferriss

LinkedIn: linkedin.com/in/timferriss

#728: Seth Godin — Coaching Tim on Overc...