In this episode of B2B Growth, we’re discussing the death of how-to content, starting a marketing engine with no cash, and the power of unscalable content.
Takeaways:
Shift from generic how-to content to more personalized content that connects with your audience.
Leveraging personal brands, targeted outreach, and bottom-of-funnel content.
Less content at a higher quality and how this strategy has the potential to shape industry culture and allow you to stand out from the crowd.