Sir Ben Ainslie is the most decorated Olympic sailor of all time, winning medals at five consecutive Olympic Games.
Since then, he's been sailing in the America’s Cup and more recently in the new SailGP league.
Now, he's stepping back from some of his sailing responsibilities to concentrate on being a CEO.
For this episode of Business Daily, Sam Fenwick talks to Sir Ben about what it takes to run a sailing team, how to monetise the sport, and where he sees its future.
(Picture: Sir Ben Ainsley. Credit: Emirates GBR)
Presenter: Sam Fenwick Producer: Hannah Mullane