logo
episode-header-image
Mar 2024
28m 45s

How to Build the First (Magical) Version...

Brian Scordato | Tacklebox
About this episode

Today's classic episode will help you get the first version of your product up and out this weekend.

We use a three-part framework to help you focus in on the one core feature you've got to nail that can be built by someone with no technical or product building skills in an afternoon. We also find your customers inertia and ride that wave to make it easier to use your product than not.

We get help from an airbnb for lawn equipment startup and move the ball forward on the chronic pain idea.

0:55 The Two Questions Entrepreneurs Have About Products
2:35 A Great Product Does Two Things
4:26 Entrepreneur Baggage + Airbnb for Lawn Equipment
6:29 A Mindset for Today
8:13 Step One - Process
8:53 Organ Donors
9:55 Inertia
11:35 Chronic Pain
13:07 Frank’s Process
14:50 Harry Potter and Being Chosen
15:43 Step Two - Metrics
17:12 Chronic Pain Ex-College Athlete SOM
18:35 Outcome not Features - The Product is Irrelevant
19:16 The Five Marketing Archetypes - STTC, Pain, Cost, Apparate, Urgency
20:19 Step Three - Delivery (The Product)
20:32 Warby Parker
22:23 The Twelve Forms of Value
25:49 The Venmo Accountability Group

 

Up next
Jul 9
Stop Beating Yourself Up
Today, we'll help you stop beating yourself up so that you have the space to take the creative, strategic risks your startup needs to be successful. We'll go through the Eight Eccentricities of Startups - stuff you beat yourself up over but shouldn't - and three practices to help ... Show More
23m 1s
Jul 3
How to Get Your First 1,000 Customers (Encore)
Today, we've got a classic, much-listened to episode on getting your first 1,000 customers. We contrast the approaches of two pizza companies - Push for Pizza and Slice - and see how each company's early growth approach led to their bigger strategy. You also get a much less polis ... Show More
20m 53s
Jun 26
The Four Questions that Kill Bad Differentiators (feat. The Rabbi, The Coffee Founder, and The Poison Ivy Guy)
Most founders don't know what their differentiator is. That's a problem. Today, we walk through two paths to help you find a differentiator strong enough to anchor a business. We also help you root out bad differentiators - the ones that'll just waste your time. There's also a st ... Show More
23m 49s
Recommended Episodes
Feb 2024
How To Use The (D) ADU Strategy To DOUBLE The CashFlow On Your Single Family Rentals w/ Shiraz Ali
Shiraz Ali, also known as The DADU Guy, shares his expertise in building and investing in Detached Accessory Dwelling Units (DADUs). @thedaduguyChapters 00:00 Introduction and Background00:38 Introducing Shiraz Ali - The DADU Guy03:00 The Concept of DADUs and Market Trends05:12 B ... Show More
44m 24s
Feb 2023
5 Key Elements of Successful Product Launches with Derek Osgood - Founder and CEO of Ignition
This week's lesson in product management is brought to you by Derek Osgood, Founder and CEO of Ignition. If your product launches are less than ideal, you should listen to what Derek has to say. Even if you're launches go well, there are great tips on how to optimization the succ ... Show More
24m 59s
Oct 2021
Matt Coots and Robby D’Angelo. How to Scale Your Business Effectively. Episode 415 with The Real Brad Lea (TRBL)
Matt Coots is an influencer, author, speaker, entrepreneur, podcast host and sales, marketing & business strategist!  Robby D'Angelo is a Human Optimization Expert, Best-Selling Author, Speaker, Podcast Host and Coach. Together, they specialize in achieving results driven growth ... Show More
40m 58s
Dec 2019
How to Get Rich: Every Episode
This giant episode collects every interview I’ve done on “How to Get Rich.” It includes 10 minutes of unreleased material—at the end—on “Finding Time to Invest in Yourself.” Transcript: http://nav.al/rich Seek Wealth, Not Money or Status 1:30 Make Abundance for the World 6:40 Fre ... Show More
3h 35m
Jun 2019
How to Get Rich: Every Episode
This giant episode collects every interview I’ve done on “How to Get Rich.” It includes 10 minutes of unreleased material—at the end—on “Finding Time to Invest in Yourself.” Transcript: http://nav.al/rich Seek Wealth, Not Money or Status 1:30 Make Abundance for the World 6:40 Fre ... Show More
3h 35m
Jan 2022
318 - 5 Proven Ways to Rock Your First 30 Days as an Entrepreneur
One of the most frequently asked questions we get comes from new real estate agents and other new entrepreneurs who, frankly, don’t know where to begin. They’ve gotten their licenses, certifications, office space, and what have you, but 6 months later, they’re still without a cli ... Show More
13m 38s
Dec 2022
415 - The Power of Perseverance | Just One More | Real-life motivation
Steve Guilfoile is one of the best relationship builders we’ve ever met. About a year ago, he and his business partner, Shane Shafer, talked with us about how they successfully built AffordaCare Insurance by providing value to potential customers before ever asking for their busi ... Show More
16m 59s
Aug 2023
GTM 57: The Real/Raw Version of Selling a Start-Up with Eli Rubel
Eli Rubel is the CEO of MatterMade and NoBoringDesign, and has served as a Marketing advisor for companies like Dropbox, Loom, Productboard, Calm, and many others. Prior to MatterMade & NoBoringDesign, Eli was the founding CEO of Glider.com which he led through a successful acqui ... Show More
42m 38s
Jun 2024
3 Things You Need To Outperform 99% Of Entrepreneurs
Episode 599: Sam Parr ( https://twitter.com/theSamParr ) and Shaan Puri ( https://twitter.com/ShaanVP ) talk about the best traits of a startup founder and lessons from how Dana White, Elon Musk, and Emmett Shear cut through the bullshit. —Show Notes:(0:00) Top traits founders sh ... Show More
1h 10m
Jul 2023
Buying Carve-outs for Future Exits
Joe Covey, a serial CEO and acquirer, and investor since 1992.  Matthew Davidge, is the co-owner of the NBC Affiliate WVNC (Watertown, NY) and several other stations around the country. This episode is sponsored by the M&A Science Academy. If you’re looking to improve your in-hou ... Show More
54m 55s