Is marketing unethical? What about tactics like scarcity or significance? Should copywriters be using these persuasive elements in their copy? If not, why not? And when is it acceptable? Our guests for the 385th episode of The Copywriter Club Podcast are Maggie Patterson and Michelle Mazur, hosts of their own podcast called Duped where they talk about the mi ... Show More
Jul 1
TCC Podcast #454: 10 Commandments of Influence with John Bejakovic
In this episode of The Copywriter Club Podcast, we're talking about how con men, pick-up artists, magicians and yes, copywriters, use psychology and persuasion to get readers to pay attention and change their behavior. My guest is copywriter John Bejakovic who has just published ... Show More
57m 40s
Jun 2023
Episode 626: How One Entrepreneur Went From $25 per Hour Sessions to $150k a Year in Digital Business with BBD 2022 Case Study Winner Maggie Gelin
Today I’m bringing you a conversation I had late last year with our BBD 2022 Case Study Winner, Maggie Gelin! In this episode, you’ll hear Maggie’s journey of her very humble beginnings working long days doing one-on-one sessions, to launching her first course and blowing past th ... Show More
58m 16s
Nov 2022
#512: Master Your Inner Critic & Build A Thriving Business With Melissa Ambrosini
How to harness your inner mean girl and fall in love with the person looking at you in the mirror If re-learning to love yourself, knocking your business goals out of the park, and mastering work-life integration sounds good to you, then you’re going to want to hear this episode ... Show More
46m 7s
Nov 2020
Pursuing Entrepreneurship & Avoiding Legal Mishaps with Kae Gruner #283
Starting a business is exciting- it doesn’t have to cost a lot of money, it can be incredibly fulfilling, and you could make some good money while you’re at it! BUT, you want to make sure that you’re going about things in the correct way. You want to make sure that you’re going a ... Show More
48m 54s