logo
episode-header-image
Feb 2024
57 m

End of (Web) Story. Google Pulls Back on...

Cypress North
About this episode
tail spinning
Up next
Jul 13
Console Yourself—Your Social Stats Have Arrived to GSC
This week on Marketing O’Clock: Google Search Console is introducing social performance reporting for Instagram, TikTok, X, and YouTube. Plus, Google Ads is changing bidding for budget-limited campaigns, and a new "Visit site" button is appearing in desktop search ads.Visit us at ... Show More
51m 13s
Jul 6
DMCA TAKEDOWN 🤼 … But Not Really (Kinda)
This week on Marketing O’Clock: DMCA request forms are supposed to help you remove copyright-infringing content, but with fraudulent requests, content owned by the original publisher is being targeted, too. Plus, Google Ads is testing placing AI-generated summaries under descript ... Show More
52m 38s
Jun 29
STRONG Opinions on Google Ads’ “Strongest Match” Label Tests
This week on Marketing O’Clock: Google Ads is testing Strong Match labels, with the top ad getting labeled “✓✓Strongest Match” and the 2nd highest ad a "✓ Strong Match." These new tests are stirring up some expert voices in the marketing world. Plus, Max Conversions for Standard ... Show More
47m 30s
Recommended Episodes
Aug 2022
Why Marketers are Pulling Back on Virtual Reality
<p>Marketers are pulling back on virtual reality... Tips on making sure you still show up in Google after their big algorithm change this week... Search Console gets a big video update... TikTok offers tips for one of its highest-producing ad products... and Twitter tries its han ... Show More
8m 28s
Aug 2022
Is Instagram Even Trying Any More?
<p>Meta ad campaigns are disappearing... Instagram now wants to BeReal... SEO practitioners aren&#39;t phased by this week&#39;s Google search algorithm update... The rise of DTC advertising... and more brand safety comes to the podcast ad world.</p><p><strong>Links to stories we ... Show More
8m 4s
Jan 2020
Here Come the TikTok Journalists
tail spinning
6m 57s
Dec 2021
Did You Just Hack Your Brand's Own Website for SEO Juice?
<p><span>The market for backlinks is getting criminal... Marketers are unimpressed by the third-party cookie replacements... Has Google finally solved the biggest problem with local SEO? And YouTube&#39;s updates are a welcome addition for brand managers on the go.</span></p><p>< ... Show More
7m 34s
Apr 2024
Don’t Call It a Comeback
tail spinning
17m 28s
Oct 2019
Another One Bytes The Dust
tail spinning
6m 27s
May 2024
Damage Done
<p><span>What&#39;s next for the relationship between Google and the marketing industry after a huge leak exposes Google&#39;s SEO secrets. The news is not good for brands that rely on Facebook for traffic. Instagram is adding its strongest mute button yet. And another Google too ... Show More
13m 42s
Jan 2025
How to Succeed in Business Without Really Trying
<p>This week — the hammer finally comes down on TikTok. What that means for ad prices ahead. Also: Why Google may be blocking third-party search tools. Meta&#39;s starting to look a little unsafe for marketers. Amazon cancels a popular consumer program. And Instagram goes back to ... Show More
15m 59s
Mar 2024
Google’s ‘Core Web Vitals’ Flip-Flop
<p><span>A final answer — perhaps — on the age-old question: How much does user experience matter to your Google ranking? Meta adds some new tricks to its ad campaigns. TikTok now offers more performance data, even from opted-out users, and Instagram is working on a very meme-wor ... Show More
12m 15s
Apr 2025
Sharing Isn't Just Caring
<p>Here is your wrap-up of the last week in the digital marketing space.</p><p>This week: Shares are the new likes, Meta admits engagement is slipping, Google backpedals on cookies, Threads ads get the side-eye, AI is eating your clicks, and on X... drag Elon, lose reach.</p><p>. ... Show More
14m 28s