A new approach to consumer-centric innovation
Aug 27
Pacsun’s Gen Z playbook: Listen, learn, and let go
Pacsun CEO Brieane Olson talks to McKinsey partner Pamela Brown about community co-creation, leadership lessons, and what’s next for Gen Z and for Pacsun.See www.mckinsey.com/privacy-policy for privacy information
28m 29s
Jul 2024
Think you know what consumers want? Think again.
Consumers say they want experiences over goods. As always, they are looking to get the most value for their dollar. Even when it comes to sustainably produced products and services, the price must be right. On this episode of The McKinsey Podcast, McKinsey senior partner Sajal Ko ... Show More
34m 25s
Dec 2023
Holiday shopping: Consumer savvy and retailer responses
Across the United States, consumers are continuing to spend, but they’re not opening their wallets too wide. Joining us are McKinsey partners Colleen Baum and Tamara Charm who say retailers that offer personalized promotions, same-day delivery, and “buy now, pay later” plans are ... Show More
23m 18s
Jun 2024
Reach Customers, Spend Less With These Expert Tips
<p>The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals? </p><p>Eric Seufert, founder and partner at Heracles Capital, and ... Show More
26m 15s
Jul 2025
Scaling circular packaging beyond the buzz
<p>Diageo's global sustainability and innovation director Dave Lütkenhaus, talks with Ian Welsh about moving sustainable packaging from pilots to practical, scalable solutions. From refill trials to aluminium and fibre formats, they discuss circularity being redefined by real-wor ... Show More
16m 40s