418: The most important output in a cons...

For this episode, let's revisit a Strategy Skills classic where we discuss one important thing you always need to present in all of your management consulting projects, a business case.

If you are not presenting a business case to a client, or a benefits case, I prefer the word benefits because it makes it clear you are looking for a benefit for a client, if you are not presenting a benefits case to a client you are making it very difficult for the client to make the decision to implement what you are saying in your recommendation as part of your management consulting project.

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