logo
episode-header-image
Jan 2024
16m 11s

The Marketing Hill Mash: The Key to Grea...

Daniel Murray
About this episode
Let’s be real—as marketers, we like to overcomplicate things, giving metrics, statistics, and information overload to try and explain what makes up great marketing. But what if the answer is simpler than we think?  In this compilation of marketing hills past, Daniel asks five all-star marketers what their one rid-or-die marketing stan is. And it’s clear all ... Show More
Up next
Nov 24
A New Email Metric to Track in 2026 | Bathroom Break #83
Want more replies, but all you hear are crickets? Daniel and Jay unpack one of the most slept-on tactics in email and social right now: getting your audience to reply to your campaigns. It’s simple, it’s human, and it’s about to blow up as AI makes responding at scale easier t ... Show More
14m 14s
Nov 21
The Truth About Marketing Analytics with Sid Malhotra, EVP at Snap | Ep. 368
Your analytics might be lying to you. Snap’s EVP Sid Malhotra joins Daniel to unpack what marketers still get wrong about measurement, why last-click thinking is failing modern buyers, and how to build smarter growth systems in a world where customers don’t follow clean conver ... Show More
45m 6s
Nov 19
How To Measure Brand with Preston Rutherford, Co-founder of Chubbies | Ep. 367
What happens when you treat brand like a growth channel and not a guessing game? You get Chubbies, one of the most iconic DTC brands of the last decade, built on humor, short shorts, and measurable creativity. As co-founder of Chubbies and now the brain behind Marathon Data ... Show More
42m 1s
Recommended Episodes
Oct 2022
How to Become a Marketing Manager: Salary, Skills, & More
<p>Today we are entering the ever-evolving field of marketing, more specifically, how to become a marketing manager. Marketing is beneficial to arguably every type of company, service, or product so seeking a marketing manager role could be pretty lucrative. We interviewed two ex ... Show More
46m 7s
Mar 2024
The Marketing Mistake That Could End Starbucks
Ep 212 Why do major corporations need CMO’s in these changing times? Kipp and Kieran dissect the marketing faux pas that could spell disaster for even titans like Starbucks. Kipp and Kieran dive into why it’s so important to have a centralized marketing team. Learn more on the es ... Show More
34m 40s
Aug 2022
Why Marketers are Pulling Back on Virtual Reality
<p>Marketers are pulling back on virtual reality... Tips on making sure you still show up in Google after their big algorithm change this week... Search Console gets a big video update... TikTok offers tips for one of its highest-producing ad products... and Twitter tries its han ... Show More
8m 28s
Sep 2023
5 Secret Marketing Strategies Hollywood Celebrities Use In Business (#154)
Steal the strategies of these 5 business-savvy celebrities to grow your business. Kipp and Kieran dive into how 5 marketing-minded celebrities have grown their business (and how you can too). Learn more on why Taylor Swift is an amazing content marketer, the power of understandin ... Show More
31m 43s
Feb 2024
Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow
<p></p><p><strong>I've just launched a </strong><a href="https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q"><strong>new YouTube channel</strong></a><strong>!! The concept? </strong>I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lea ... Show More
58m 5s
Feb 2024
Deep Dive: Exploiting the "Vicarious Hand Effect" in Marketing
<p><span>How does a photo holding a product move the needle in terms of that product&#39;s consumer perception? More than you&#39;d think. Tod speaks to a researcher who studied this effect.</span></p><p><br></p><p><span>There are many advantages of e-commerce for the consumer — ... Show More
16m 6s
Feb 2024
Strategies for Effective Leadership in Accounting Firms
Can a business really create a balance between value for the company and value for the staff? In light of mass company layoffs, social media chatter, and several published articles it appears that many organizations are struggling with doing what is right for the business vs doin ... Show More
27m 23s