Sep 23

Episode 321: A Great One-Time Offer Does Not Sell More. It Removes the Next Problem

Copy and Content coach Jim Edwards shows why a great OTO does not repair a broken first offer. It accelerates the purchase process. Most OTOs don't create the Next-Pressure / Problem & Solution PrincipleEvery meaningful purchase creates a new kind of pressure… or a new problem to ... Show More

55m 38s

Sep 23

Episode 320: The Tiny Checkbox That INSTANTLY Makes Your Funnel More Profitable - The Order Bump!

Jim Edwards discusses how to create an order bump with AI. Most marketers ask the wrong question at checkout: What else can I sell them?Ask this instead: What will help them get the result they just paid for faster, better, or easier?A great bump usually does one of four things:• ... Show More

39m 54s

Sep 23

Episode 319: The Video Sales Letter Compresses the Buying Decision with Customers

Jim Edwards discusses how and why a VSL does not replace reading. It removes reading as the only path.Video Can Compress the Buying Decision - Suppose you sell software that turns a rough webinar transcript into a clear sales campaign. You could spend six paragraphs describing th ... Show More

39m 5s

Apr 2020

UES 549: Passive Income Is BS Except For This

Writing a book is hard work. But when done properly, it can build your thought leadership, generate thousands of leads, and help you fill your programs. <span style=" ... Show More

30m 23s

Mar 2023

203: How I Got A Book Deal And Wrote A Bestseller

In this episode, I'm taking you behind the scenes and sharing my experience of writing my bestselling book, She Means Business — all the way from coming up with the idea to getting it out into the world! Tune in now to find out: <ul> <li>Why you should write a book ... Show More

9m 41s

Sep 2022

SPI 613: The Business of Writing and Publishing Books with Azul Terronez

#613 One of the best ways to help your audience is to write a book based on your knowledge and experience. However, the key to connecting with readers is going from what you know to discovering your true message. But what does that even look like? How do you go from just shari ... Show More

43m 51s

Feb 2024

293: How To Write A Book: Best Selling Author Reveals Cheat Code

In this episode, Sean and Chandler Bolt talk about how to write a book! ****** 📝 FREE WORKSHOP: How To Go From Blank Page to Published Author in 90 Days ➡️ <a href='http://StartYourBook.live'>http://StartYourBook.live</a> This video is NOT sponsored. Some product lin ... Show More

48m 47s

Oct 2021

792. How to Self Publish, Launch a Book, and Know When the Time Is Right!

In This Episode You Will Learn About: Knowing when you’re ready to write a book Setting an intention for your book Getting started writing Traditional vs self-publishing Resources: theelevatedentrepreneur.co Follow Jake on Instagram: @jakekelfer justinesloan.com Follo ... Show More

49m 25s

Mar 2021

Should I Write A Book?... (Huge Announcement)

One of the questions I get a lot is “should I write a book?”. I’m going to tell you what I think, and why I’m starting book #4. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What’s up, everybody. This is Russell ... Show More

16 m

Oct 2025

SPI 895: What's Working in Publishing Books Right Now

#895 I'm a New York Times bestselling author! This is thanks to my new book, Lean Learning, and a massive pre-launch promotional effort. So, what's changed in my life since earning this prestigious badge? Almost nothing. But writing books is still worth it, and I'll t ... Show More

27m 57s

Mar 2023

Exploratory Writing, Speaking and the Truth About Business Books with Alison Jones - 262

When you have a big idea and message to share, and you want to get it out to more people you have so many more channels available today for achieving that. Regardless of the number of platforms at your fingertips, your choice really comes down to two options - do you communicate ... Show More

55m 17s

Episode 218: Why and Who Are Your Writin...