logo
episode-header-image
Jan 2024
1h 13m

Why Are YouTubers Retiring?

Unknown Media & Studio71
About this episode

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/


Join Our Patreon: https://www.patreon.com/thecreateunknown


If you’ve been on YouTube at all these past couple of weeks, you’ve probably noticed the astonishing number of creators announcing their RETIREMENT. People like Meat Canyon, Tom Scott, and even MatPat of Game Theory fame are all changing directions with their content, or stepping away from YouTube altogether. We’re here to talk about why.


We kick off the episode by highlighting some of the major announcements that have been posted recently. Whether they’re about a change in content style, or a complete, formal retirement, they all have one thing in common – these people are at the top of their game.


We also talk about the possible “time limit” on a grind-heavy operation like the ones these creators are running. Is there a set amount of time someone can create like this, or is it something else? How much do real-life changes get in the way of things? Why stop at all?


In his true scholarly fashion, Kevin has been studying these videos since they started popping up. If you’re just as curious about them as we are, you’re in luck, because he’s prepared a series of six key points that all these announcements touch on. We talk about the entirely unique nature of a career as a YouTuber, the influence of the parasocial relationship, and the role that an artist’s motivation plays in all of it.


We round out the episode by looking to the future, but this time it’s not our own. We get into the probable increase in YouTuber retirements over the coming months, and the incredibly strong position that a career as a content creator can put you in.


Thanks to everyone who tuned in live this week, and a special shout out to all our patrons. You really make this show happen. We’ll see you all again next week!


You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/


Buy our T-shirts: https://www.thecreateunknown.com/store/


Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu


Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts


CREDITS: 


Hosts: Kevin Lieber and Matt Tabor 

Produced and Edited by Ben Webster

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  

Theme by Mega Drive → http://megadrivemusic.com  

Opening Animation: Kidmograph 

City Animation: Eric Langlay 


"The Create Unknown" is produced by Unknown Media. 


CONNECT WITH US: 


» Chat with us on DISCORD: https://discord.gg/qAQV3Jw  

» Follow us on TWITTER: http://twitter.com/createunknown  

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown  

» View our website: https://thecreateunknown.com

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Up next
Jul 4
Does Reading Matter?
Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreat ... Show More
1h 45m
Jun 27
The Collapse of Thinking
Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreat ... Show More
1h 36m
Jun 13
Should Artists Get Paid?
Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreat ... Show More
1h 9m
Recommended Episodes
Feb 2024
The SECRETS and CONSPIRACIES of the Content Creator World
Vinny AKA FGTeeV has been on YouTube for over a DECADE and has accumulated over 30 MILLION followers! When many people think of content creators like Rebecca and Vinny, most of the time people thing of all of the obvious benefits people see online like the traveling, the freedom, ... Show More
1h 35m
Jul 2024
81. Not for Meet Cutes + How "Sex and the City" Lied to Us
Welcome back to Not For Everyone, where this week, Jess and Caroline think people need to cool it. They discuss how people don’t know how to be properly annoyed anymore, how people can’t stop demeaning Americans on the internet, and how people go insane in the comment sections. T ... Show More
1h 13m
Jun 25
How to Survive the Internet's Worst People with Drew Afualo
Check out the JVN Patreon for exclusive BTS content, extra interviews, and much much more - check it out here: www.patreon.com/jvn This week on Getting Better, JVN sat down with internet sweetheart, icon, and author - the effervescent Drew Afualo. Talking all things clapping back ... Show More
56m 42s
Nov 2024
99. Not For Pity Invites + Mini Adventures as Self Care
Get 10 FREE meals at ⁠https://hellofresh.com/freenotforeveryone⁠. Visit ⁠⁠skims.com⁠⁠ and let them know we sent you! Select Not For Everyone after checkout. Get up to 40% off at ⁠cozyearth.com/NOTFOREVERYONE⁠. Use code NOTFOREVERYONE. __ This podcast is like a box of chocolates…y ... Show More
1h 19m
Apr 18
Episode 450 w/ Andrew Schulz
N.O.R.E. & DJ EFN are the Drink Champs. In this episode we chop it up with the one and only, Andrew Schulz! Schulz dives into the nuances of stand-up comedy, discussing the challenges of navigating a landscape where audiences may interpret humor differently. Andrew also talks abo ... Show More
2h 34m
Feb 2025
CAT BURNS: AUTISM MADE ME FEEL I WAS DOING LIFE WRONG
Cat Burns released a song on TikTok during lockdown, and quickly rose to becoming one of the UK’s best-selling female artists and a three-time BRIT Award nominee. At just 24, her success is remarkable, but what struck me most was her wisdom and self-awareness. As someone who is a ... Show More
1h 6m
Feb 2024
reality has shifted
In this mind-bending episode of Drama Mama, our incredulous host Ben spills the tea on not one, not two, but three reality-shattering experiences that have rocked their world in the past week. Buckle up as Ben recounts the trippy encounter of meeting their doppelganger in the fle ... Show More
35m 5s
May 2
Drake Gifted him 100 Subs? Taha "Pakman" on Survival, Gaming, and Redemption
What does it take to be trolled online, pushed aside by your own friends, and still come out stronger with a laugh that lights up the internet? In this hilarious and heartfelt episode, Luca Allam sits down with Taha “Pakman” Khokhar — gaming content creator, digital entertainer, ... Show More
1h 9m
Mar 2025
Sketch Breaks Character, Addresses Viral Leaked Videos, Jynxzi Controversy, Sidemen Charity MVP
Legendary streamer Sketch joins the boys to discuss backlash from his leaked videos, trying to stop smoking w33d, losing $1M from MrBeast, Jynxzi conspiracy, freestyling GONE WRONG, playing a character online, why Drake is better than Kendrick, getting invited to Diddy parties, d ... Show More
1h 21m
Jul 2024
Tupperware Parties x Cruel Optimism
Have you ever been to a Tupperware party? Or perhaps a Pure Romance party? Avon? Then you may be familiar with pyramid schemes! In this episode, Marcelle guides Hannah through the history of Tupperware parties and their rising popularity post WWII. She then offers some Lauren Ber ... Show More
1h 4m